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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. That one product can now be represented in several categories/areas of your website (Furniture/Beds/Beds Under {Price Point}/Style/Brand). User experience needs to consider the customer journey.

UX 95
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Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

ConversionXL

Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? Competitive UX benchmarking tests aspects of a website and compares them to competitors. 5 dimensions of UX benchmarking. 5 dimensions of UX benchmarking.

UX 119
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A CX reality check: When good intentions meet clunky execution

Martech

My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends. A significant source of friction is a customer going to a store or reaching out via a call or chat to speak with a representative.

Meeting 113
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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

Adobe already started to phase out the availability of Adobe XD — a UX/ UI product design app similar to Figma — earlier this year, after announcing the deal. Both Adobe and Figma have reportedly not provided any remedies to address antitrust concerns raised by the investigation. Other governments looking at the deal.

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Where to find marketing ideas to boost your performance

Martech

One day I noticed a significant UX difference from when I was last on the site. For instance, instead of directly speaking with a representative in person, why not test communicating via the mobile app, chat or other messaging channel? Consider different types of UX decisions. I caught that website conducting an A/B test.

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Beyond the False Bottom: How to Avoid This Costly UX Mistake

ConversionXL

UX mistakes often go undetected because they are quiet. No, UX mistakes are foundational. To visitors, UX mistakes are loud, whether they consciously detect them or not. Mobile is definitely encouraging the behavior, but UX experts still consider horizontal scrolling to be a faux pas (especially on desktop).

UX 90
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Bing Chat data may never come to Bing Webmaster Tools

Search Engine Land

“Microsoft has nothing more to share on Bing Chat data in Bing Webmaster Tools at this time,” a Microsoft press representative told Search Engine Land today. We will be shipping in May in Bing Webmaster Tools UX and Bing Webmaster Tools API,” Cancel said when asked if Bing Chat data is coming to Bing Webmaster Tools.

UX 97