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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

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Website Information Architecture: How to Optimize for UX

ConversionXL

They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. Here are research and testing techniques that UX professionals use to determine the best information architecture, workflows, menu structure, or website navigation paths. Here’s a sample persona.

UX 114
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13 essential SEO skills you need to succeed

Search Engine Land

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. We often get so bogged down in the minutia of various SEO tasks that we miss the big picture of what’s going on between the website, the search engines, the potential visitors, and the business the website represents. Experimenting.

UX 125
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The Problem with Password UX (and How to Fix It)

ConversionXL

When these UX problems pop up, they cause friction. Why Is Password UX a Problem? If you want to stick with the traditional username / password authentication process, at least take the time to optimize it and improve the UX. However, that functionality is expanding quickly. A study by Egelman et al. Added security.

UX 106
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. Similarly, a search box on 404 pages can sometimes make up for the UX glitch. Conclusion.

UX 115
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The Endless Suck of Best Practice and Optimisation Experts

ConversionXL

So let me explore this using a UX situation. Let’s say you’re a UX designer and you’re testing a process that involves persuasion, elements of friction (a form), lots of data entry and interaction points inside each page. So surely they hire CRO or UX experts (or other types of experts) to save them from guessing? Image Source.

UX 111
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How to Conduct Icon Usability Testing (and Do Icons Even Improve Usability?)

ConversionXL

Technically speaking , an icon is a person or thing “regarded as a representative symbol of something” Web designers use them in navigations (e.g. Here’s what the icons represent on the Front site (from top left to bottom right)… Lightning-fast learning curve. ” (via UX Myths). Get work done faster.

UX 90