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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Naturally, the types of products a certain eCommerce site sells and the kind of audience it caters to have an enormous impact on how recommendations should be used and presented in the store, and also on the kind of logics that work best for them. Logic is kind of a niche word, although I will use it often in this article.

UX 115
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Adopting artificial intelligence in your sales process

PandaDoc

Better lead prioritization AI-driven tools are much more advanced in scoring and ranking leads than typical sales representatives. The sales and marketing teams listed down the functionalities they expected from AI integration, such as predictive lead scoring, automated customer communication, and data analytics.

Process 52
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Website Information Architecture: How to Optimize for UX

ConversionXL

They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. Once you understand your users—their intent, the why behind it, and how they’d like to achieve their goal—you can begin to figure out how to present your content in a way that makes sense to your users.

UX 114
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The Problem with Password UX (and How to Fix It)

ConversionXL

When these UX problems pop up, they cause friction. Why Is Password UX a Problem? Similarly, when a “must contain a special character” requirement is present, 30% of people will just add a single special character at the end. However, that functionality is expanding quickly. A study by Egelman et al.

UX 106
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How to Conduct Icon Usability Testing (and Do Icons Even Improve Usability?)

ConversionXL

Technically speaking , an icon is a person or thing “regarded as a representative symbol of something” Web designers use them in navigations (e.g. Here’s what the icons represent on the Front site (from top left to bottom right)… Lightning-fast learning curve. ” (via UX Myths). Get work done faster.

UX 90
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The Endless Suck of Best Practice and Optimisation Experts

ConversionXL

So let me explore this using a UX situation. Let’s say you’re a UX designer and you’re testing a process that involves persuasion, elements of friction (a form), lots of data entry and interaction points inside each page. So surely they hire CRO or UX experts (or other types of experts) to save them from guessing? Image Source.

UX 111
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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

They represent the goals, motivations, characteristics and behaviors of the most important groups of your users. Here are research and testing techniques UX professionals use to determine the best information architecture, workflows, menu structure or web site navigation paths. Each card represents a (category) page on your website.