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Website Information Architecture: How to Optimize for UX

ConversionXL

They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. Goals might be things like read a blog post, check an account balance, book an appointment, download software, take a test, and so on. Each card represents a (category) page on your website.

UX 114
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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

They represent the goals, motivations, characteristics and behaviors of the most important groups of your users. Goals might be things like read a blog post, check account balance, book an appointment, download software, take a test and so on. method for finding patterns in how users would expect to find content or functionality.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

But CRM systems can do lots of other things, too, like tracking email, phone calls, faxes, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and support. Choose KPIs that represent how your marketing and business are performing. 91) User Experience (UX). 47) Keyword.