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A CX reality check: When good intentions meet clunky execution

Martech

My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends. A significant source of friction is a customer going to a store or reaching out via a call or chat to speak with a representative.

Meeting 95
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Website Information Architecture: How to Optimize for UX

ConversionXL

They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. Goals might be things like read a blog post, check an account balance, book an appointment, download software, take a test, and so on. Each card represents a (category) page on your website.

UX 114
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Micro Conversions: What They Are, Why They Matter & How to Track Them

Hubspot

Boston Web Group's macro-conversion, on the other hand, is when someone requests a consultation appointment. Nielsen Norman Group’s Jennifer Cardello splits micro conversions into two categories : Process Milestones are conversions that represent linear movement toward a primary macro conversion.

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The Highest-Rated Marketing Software to Help Your Business Succeed in 2022

Capterra Sales & Marketing Software

Great academy to learn how to take good advantage of all the features” — Small business, real estate, marketing and sales director “It has great design and an incredible UX. Appointment scheduling. Excerpts represent user opinion and do not represent the views of, nor constitute an endorsement by Capterra or its affiliates.

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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

They represent the goals, motivations, characteristics and behaviors of the most important groups of your users. Goals might be things like read a blog post, check account balance, book an appointment, download software, take a test and so on. Each card represents a (category) page on your website. Card sorting. Omnigraffle.

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How to Use & Promote Inclusive Language at Your Organization

Hubspot

For instance, your coworker might say, "Sorry I missed the meeting — my doctor was incredibly late to our appointment.". Unknowingly, we carry our own implicit biases with us every day, even as we attempt to make casual conversation. Without thinking, maybe you respond, "Oh! I'm sure he had a good reason though, right?" Image Source.

Promote 95
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But CRM systems can do lots of other things, too, like tracking email, phone calls, faxes, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and support. CX: Customer Experience (See UX). Choose KPIs that represent how your marketing and business are performing.