Drivers/motivators Represent UX X-functional 
ConversionXL
APRIL 23, 2019
They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. Here are research and testing techniques that UX professionals use to determine the best information architecture, workflows, menu structure, or website navigation paths. Card sorting. Omnigraffle.
ConversionXL
OCTOBER 14, 2016
When these UX problems pop up, they cause friction. Why Is Password UX a Problem? If you want to stick with the traditional username / password authentication process, at least take the time to optimize it and improve the UX. 2013) found that strength meters motivated users to create stronger passwords.
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ConversionXL
AUGUST 12, 2015
So let me explore this using a UX situation. Let’s say you’re a UX designer and you’re testing a process that involves persuasion, elements of friction (a form), lots of data entry and interaction points inside each page. So surely they hire CRO or UX experts (or other types of experts) to save them from guessing? Image Source.
ConversionXL
SEPTEMBER 5, 2019
A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., As Dr. David Travis put it : Dr. David Travis: “Marketing teams created versions of personas to represent market segments.
ConversionXL
MARCH 7, 2017
A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., As Dr. David Travis put it : Dr. David Travis: “Marketing teams created versions of personas to represent market segments.
ConversionXL
JANUARY 28, 2020
What about specific skills to the job—doing X analysis, using Y tool, familiarity with Z marketplace? Simple math tells us that anyone who works for us for more than 180 days spends far more time representative of their 90th day then their first. . We should be challenged (respectfully). We should want to change.
ConversionXL
MARCH 19, 2013
They represent the goals, motivations, characteristics and behaviors of the most important groups of your users. Here are research and testing techniques UX professionals use to determine the best information architecture, workflows, menu structure or web site navigation paths. The tool of choice for a lot of UX professionals.
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