Search Engine Land
AUGUST 4, 2023
In 2007, Google wrote about meta descriptions that they “want snippets to accurately represent the web result.” While I acknowledge that Google might continue to cannibalize more traffic over time, I don't believe that SGE represents a future of SEO that we should worry about, at least not in its current form."
Search Engine Land
JANUARY 25, 2024
Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR. At the same time, try to avoid spammy clickbait thumbnails that will frustrate your audience or inaccurately represent the content.
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ConversionXL
NOVEMBER 9, 2015
According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. They also help us determine if UX changes are having the desired impact.”. Tracking Micro-Conversions Allows Greater UX Insight. Image Source.
Hubspot
AUGUST 14, 2013
The good news is, you don''t have to have any UX experience to run this exercise. Lay out a stack of index cards on the table, each representing a major page on your site. Take a read of your navigation CTR one month before and one month after any change to see how your choices have affected clickthroughs.
Search Engine Land
OCTOBER 19, 2023
The SGE UX is still very much in flux. While what’s in production is likely some combination of innovations represented in these papers and more, the idea remains that documents and knowledge graphs are searched and used with a language model to generate a response. Sidebar : Bard’s output has gotten a lot better since launch.
ConversionXL
MARCH 3, 2016
Now, there are two things to remember when choosing or creating a custom report: choose representative, useful metrics and everything is better with segmentation. Here’s the report… You can use this custom report to identify and prioritize UX issues. Except we’ve added “Cost” in there.
ConversionXL
MAY 29, 2014
Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Monitoring these will help you define the steps where UX improvements are most needed. CTR to key pages. Time on page.
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