Search Engine Land

JANUARY 25, 2024

Ad format: YouTube offers various ad formats and each format has different pricing structures, so your budget should align with the chosen format. Cost-per-click (CPC) or Cost-per-thousand-impressions (CPM): Decide whether you want to pay for clicks (CPC) or impressions (CPM), as the pricing model you choose will impact your budget strategy.

Objectives and Key Results 113

Objectives and Key Results Campaign Finance Real Estate 113

ConversionXL

NOVEMBER 9, 2015

Clicking the ‘View pricing’ link. According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. They are incremental steps, such as placing a product in the cart, or viewing the pricing page, that users must accomplish before they make the the final purchase. …and on and on.

Conversion 112

Conversion UX CTR User Experience 112

Hubspot

AUGUST 14, 2013

The good news is, you don''t have to have any UX experience to run this exercise. Lay out a stack of index cards on the table, each representing a major page on your site. Take a read of your navigation CTR one month before and one month after any change to see how your choices have affected clickthroughs.

CTR 73

CTR UX User Experience Engineering 73

ConversionXL

MAY 29, 2014

Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Monitoring these will help you define the steps where UX improvements are most needed. CTR to key pages. Time on page.

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

MAY 29, 2014

Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Monitoring these will help you define the steps where UX improvements are most needed. CTR to key pages. Time on page.

UX 62

UX User Experience Conversion A/B testing 62

ConversionXL

MAY 22, 2014

Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. Same time of the day, same bid (although bid prices vary), same length of time, etc. Keep Similar Ad Conditions.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

APRIL 3, 2019

We often disregard study limitations, which are necessary because most studies are with undergraduates in a laboratory (not representative). Second test: Consumers aren’t understanding the difference between packages and are just selecting the lowest price. Thus, we should be building SEO hypotheses from UX fundamentals.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114