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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. You can adapt the model to other types of keywords by using a different baseline CTR.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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Quality score in paid search: Vanity or valuable?

Search Engine Land

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Niche, industry-specific search terms that Google doesn’t understand. Or is it really just a vanity metric?

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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. Websites are growing, constantly changing entities, so SEO signal consistency must be checked and verified to avoid roadblocks in competitive niches. This is almost always due to outdated legacy solutions.

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Why traffic declines despite solid rankings and what to do

Search Engine Land

Looking at the delta on that metric can be a clear indicator that some new SERP features may be hurting your organic CTR. We need to be the ones to determine if traffic declines are a permanent effect of our niche or if it may be a cyclical event. Get the daily newsletter search marketers rely on. Is it permanent or cyclical?

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

SEO query simulation with Bing Chat Identify key themes and topics Start by identifying the main themes and topics relevant to your niche. Featured snippet listing placements – the coveted Position Zero – often see CTRs of over 30%. ” (You can use ChatGPT here.) Get the daily newsletter search marketers rely on.

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How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. Example : Noting that you updated ad copy and CTR increased overall instead of listing each individual headline change.

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