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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR 134
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How to Become a Marketing Manager

ConversionXL

As you can see, there are many names for marketing managers and many niches for marketing managers. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization. Others get creative. Some jobs require specific certifications, such as Google Ads certifications.

Promote 141
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The Ultimate Guide to PPC

Hubspot

In other words, PPC is your shortcut to getting to the top within your niche. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? We know what A/B tests we should run to improve conversions, we have hypotheses based on research and all recommendations, copy, design and suggestions are based on voice of customer research. Do they bounce?

Pitch 133
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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Getting your feet wet with Google Ads can help you better understand what your competitors are targeting and lead you into finding your niche, or better yet… Understanding the Keywords You Can Dominate – “Niche” is, after all, the name of the game for many of today’s marketers and business. Instagram Ads. Banner Ads.

Niche 246
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness. TikTok lets you find Creators based on niche, demographic and performance metrics. A/B test your adverts to learn what works. What are TikTok Ads? TikTok tracks over 200 data points.

Customers 102
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How to Run Marketing Team Meetings That Don't Suck

Hubspot

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Or for a social media intern to learn about the results of the latest email A/B test ? Review Important Metrics. Think about it.

Meeting 101