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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. As you can see, there are many names for marketing managers and many niches for marketing managers.

Promote 141
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The Ultimate Guide to PPC

Hubspot

In other words, PPC is your shortcut to getting to the top within your niche. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

You want people to leave your presentation feeling like this, instead: Listening to @content_bistro dropping huge knowledge bombs. For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? Image source). TCCIRL pic.twitter.com/lst6RxQjwT — Mariana Norton ?? Do they bounce?

Pitch 133
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How to Run Marketing Team Meetings That Don't Suck

Hubspot

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Each week, have a couple team members present briefly about interesting projects they've been working on. Review Important Metrics.

Meeting 101
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness.

Customers 102
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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Authority in your online niche (based on number of inbound links ). It's not enough to simply be present on the SERPs, which is what impression data measures. The higher the CTR, the more effective your CTA is for the traffic your blog is currently generating. Organic Clicks. That's where CTA click-through rate comes in.

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How to Run Marketing Team Meetings That Don't Suck

Hubspot

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Each week, have a couple team members present briefly about interesting projects they've been working on. Review Important Metrics.

Meeting 67