Remove A/B testing Remove CTR Remove Lead generation Remove Niche
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How to Become a Marketing Manager

ConversionXL

As you can see, there are many names for marketing managers and many niches for marketing managers. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization. Others get creative. Some jobs require specific certifications, such as Google Ads certifications.

Promote 141
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The Ultimate Guide to PPC

Hubspot

In other words, PPC is your shortcut to getting to the top within your niche. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Getting your feet wet with Google Ads can help you better understand what your competitors are targeting and lead you into finding your niche, or better yet… Understanding the Keywords You Can Dominate – “Niche” is, after all, the name of the game for many of today’s marketers and business. Instagram Ads.

Niche 246
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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Authority in your online niche (based on number of inbound links ). Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). The higher the CTR, the more effective your CTA is for the traffic your blog is currently generating.

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How to Run Marketing Team Meetings That Don't Suck

Hubspot

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Or for a social media intern to learn about the results of the latest email A/B test ? Review Important Metrics. Think about it.

Meeting 101
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How to Run Marketing Team Meetings That Don't Suck

Hubspot

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Or for a social media intern to learn about the results of the latest email A/B test ? Review Important Metrics. Think about it.

Meeting 67