Search Engine Land
DECEMBER 6, 2023
It also improves user experience to drive engagement and conversions. Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Use this taxonomy as the backbone of the site structure to improve user experience.
Search Engine Land
FEBRUARY 20, 2024
Google consistently focuses on their users’ experiences as part of their business model. Because users prefer faster-loading websites, fast websites notoriously outperform their slower competitors in Google Search. And users like to click on search results of brands they know and trust.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
APRIL 5, 2023
Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a user’s search. Not so great.
Search Engine Land
NOVEMBER 9, 2023
User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Google’s goal is to provide the best answer for the user – and the best user experience plays a pivotal role in that process. Create boards to categorize your pins.
Search Engine Land
NOVEMBER 6, 2023
The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. As Google predominantly uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking, ensuring a well-optimized mobile experience is key to overall SEO success.
Search Engine Land
DECEMBER 7, 2023
This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.
Search Engine Land
AUGUST 18, 2023
Click-through rate (CTR) potential A keyword might have a high search volume, but the organic CTR might be low if the SERP is cluttered with ads, featured snippets, and other SERP features.
Expert insights. Personalized for you.
133 
Let's personalize your content