Conversion CTR Niche User Experience 
Search Engine Land
MAY 7, 2024
Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Thus, ranking in the top positions is still a good goal.
Search Engine Land
DECEMBER 6, 2023
It also improves user experience to drive engagement and conversions. Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. ” (You can use ChatGPT here.)
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Search Engine Land
NOVEMBER 9, 2023
User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Google’s goal is to provide the best answer for the user – and the best user experience plays a pivotal role in that process.
Search Engine Land
APRIL 5, 2023
Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a user’s search. Yes, it does. Not so great.
Search Engine Land
NOVEMBER 6, 2023
The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. As Google predominantly uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking, ensuring a well-optimized mobile experience is key to overall SEO success.
Search Engine Land
DECEMBER 7, 2023
This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.
Search Engine Land
AUGUST 18, 2023
They are able to move a user through the journey toward conversion in a way that a simple “monthly search volume” metric wouldn’t provide insight upon. Rise of voice search and conversational queries With the increasing adoption of voice-activated devices, users often pose questions in a conversational manner.
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