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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Discovered an optimization technique that helps pages rank in the SGE snapshot carousel. We have found such a technique, proved it in a controlled study, and executed it successfully across multiple websites. We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks.

CTR 145
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A Complete Guide to YouTube Analytics

ConversionXL

Best practice is to start with organic, understand what techniques work for your content, then boost with paid. . With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Why does YouTube elevate AVD and CTR?

CTR 134
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Click-through rate (CTR). Vanity metrics.

CTR 129
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Call-to-Action (CTA).

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

Our experts told us that sales emails are not old-hat, spam techniques — quite the opposite actually, sales emails are all about connection. Some businesses are segmenting their list according to gender, or if it's in the pet niche, you can have [subscribers who] have a dog, cat, or have both,” Ackerman says. Know your audience.

Sales 63
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The Ultimate Guide to PPC

Hubspot

In other words, PPC is your shortcut to getting to the top within your niche. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

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Revamp Your Reach: SEO Keyword Strategies for Success

Lead Fuze

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. What is the best keyword research technique in SEO?