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How to Promote Your Digital Marketing Agency on Social Media

Lead Fuze

Encourage them to share relevant posts about your services, success stories, or industry insights on their personal networks. Incorporate popular hashtags and keywords relevant to your niche market segment within captions or descriptions. This will help increase your agency’s reach and visibility.

Promote 52
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. It might seem a little bit intimidating. Actually, yes. Call-to-Action (CTA).

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

Our experts told us that sales emails are not old-hat, spam techniques — quite the opposite actually, sales emails are all about connection. framework, the “N” in FAN, which stands for “networking.” Know your audience. Learn about them, from them, and understand their barriers, objections, and pain points.

Sales 67
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The Ultimate Guide to PPC

Hubspot

In other words, PPC is your shortcut to getting to the top within your niche. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Armed with my 25 years of being a human on this planet, a generous network of people who offered up their words for this piece, a byline in this “trade rag,” and only two weeks of time – here’s what I managed to put together. Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. This option is unavailable if you’re using the LinkedIn Audience Network option.

Campaign 101
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How to Run Marketing Team Meetings That Don't Suck

Hubspot

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. For example, if you have a social media team, this is their opportunity to report on the success of every single social network they manage.

Meeting 101