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Survey finds gamers prefer native ads

Martech

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real.

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Ten Sales Kickoff (SKO) Insights You Can’t Afford to Miss

Sales Hacker

Consider hosting a series of webinars or information-sharing sessions leading up to the SKO. Next, it’s time to get into the challenges that might pop up during the actual SKO. It tends to be intrinsic. Here’s one productive idea: hosting a webinar series leading up to the SKO for information sharing and pre-engagement.

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Google Ads lets you create campaigns using conversational AI

Search Engine Land

Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. Chat or not, it’s entirely up to you and your accounts. Google AI will generate the following for that campaign: Keywords. How it works.

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The 10 Most Common Sales Mistakes in 2021

Iannarino

Not Occupying the One-Up Position: In any relationship between two people, one of them will be One-Up and the other One-Down. That ranking is not about intrinsic superiority. Instead, the person who is One-Up has the knowledge and experience to lead the other. This is what modern B2B sales looks like now.

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Want Better Answers From Generative AI? Write Better Prompts.

Salesforce

Follow up after the initial response to go deeper and get even more explicit responses. Get articles selected just for you, in your inbox Sign up now 6 tips to write better generative AI prompts Here are 6 rules to help guide you when writing your prompts. It sometimes makes up answers, so be sure you verify what it gives you.

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The Playbook for Maximizing Your ROI for Live Events with GUIDEcx Founder and VP of Sales Todd White (Pod 645 + Video)

SaaStr

The Value Of Events Intrinsic Value : In-person events can help SaaS companies build relationships with potential customers and partners in ways that digital marketing tactics may not. Follow-Up Begins Onsite : Whenever possible, confirm appointments, book space on your calendar, get emails, and save phone numbers.

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How To Have A Successful Career In Tech: 3 Decisions That Will Pay Off Long Term

Gong.io

Acquiring knowledge that is relevant today isn’t as good of an investment strategy as building up skills that are relevant today and will be even more relevant in the future. Something important to note here is the importance of following your intrinsic interests and curiosities. If that’s your measure for success, great.

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