ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

ConversionXL

MAY 29, 2019

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. These five types of winners show up in every experimentation program.

A/B testing 133

A/B testing Extrinsic Intrinsic Drivers/motivators 133

ConversionXL

SEPTEMBER 14, 2015

As Andrew Anderson said in an Adobe article : Andrew Anderson: “In an ideal world, you would already know all possible values, be able to intrinsically call the value of each action, and then apply all your resources towards that one action that causes you the greatest return (a greedy action). 12:01 visitor B sees Variation 2.

A/B testing 116

A/B testing Campaign Intrinsic Conversion 116

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. 7 principles to effectively grow your Instagram following.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

SalesLoft

OCTOBER 9, 2018

One could start a level up at ‘Meet/exceed targets for meetings held’ or two levels up at ‘Meet/exceed targets for sales qualified opportunities’ or higher still. Were I focused on the inputs, I would have fleshed out the issue tree to include facets of intrinsic and extrinsic motivation.

Extrinsic 52

Extrinsic Intrinsic A/B testing Contact 52

ConversionXL

APRIL 13, 2017

A growth team is made up of many different skillsets and can more easily push through ideas and experimentation that crosses traditional silos and boundaries. The rapid generation and testing of ideas followed by rigorous data analysis to take action on the results. Well, it depends on the company and how things are set up.

Growth 99

Growth Engineering Intrinsic A/B testing 99

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. So we want to come up with a bunch of radically different ideas & test them. Sales/support follow up with useful content.

UX 85

UX Cross-sell A/B testing Government 85