ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

ConversionXL

MAY 29, 2019

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. That results in an ROI of 500% and a gross profit on DeFacto’s A/B tests of $2 million.

A/B testing 133

A/B testing Extrinsic Intrinsic Drivers/motivators 133

Search Engine Land

JANUARY 30, 2024

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Landing pages : If your landing pages aren’t converting, begin A/B testing them. An SEO specialist can help you: Identify which page elements to test (e.g.,

A/B testing 118

A/B testing UX Intrinsic Trust 118

ConversionXL

SEPTEMBER 14, 2015

As Andrew Anderson said in an Adobe article : Andrew Anderson: “In an ideal world, you would already know all possible values, be able to intrinsically call the value of each action, and then apply all your resources towards that one action that causes you the greatest return (a greedy action). 12:01 visitor B sees Variation 2.

A/B testing 116

A/B testing Campaign Intrinsic Conversion 116

ConversionXL

AUGUST 10, 2021

We’re intrinsically wired to connect with one another, and understanding the importance of these social bonds is a surefire way to drive engagement and loyalty. Here are some ways you can apply the metrics you are tracking to your Instagram strategy: A/B test different messaging and creative versions in your Instagram story.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). As CityLab put it , “We gravitate towards the free choice, regardless of its intrinsic value.”.

A/B testing 124

A/B testing Click Through Rate Intrinsic Price 124

SalesLoft

OCTOBER 9, 2018

Were I focused on the inputs, I would have fleshed out the issue tree to include facets of intrinsic and extrinsic motivation. Similarly, our sales development reps have limited influence on which cadences they run since those are optimized via A/B testing. In contrast, high effectiveness results mostly from skill.

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Extrinsic Intrinsic A/B testing Contact 52