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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. You can, and should, test your site’s user experience from an unbiased source. Test, refine and test again. Run the test.

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How to Build a High Performing Growth Team

ConversionXL

Amazon’s legendary use of A/B testing surely fits into the category of growth hacking. So does LinkedIn’s ingenious email importing scheme (where users were prompted to let LinkedIn import their email contacts and send them a note inviting them to the service).”. What Makes a Top Notch Growth Team?

Growth 99
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results. Nicolas Visiers : User Experience Testing – Practical cases.

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Hiring an Optimizer? Look For These 8 Traits

ConversionXL

Conversion optimization is becoming increasingly SEO-ified, so you’ll see tons of blog posts with titles that sound like this: 101 A/B Tests to Run Right Now. Most people don’t have the patience to absorb their minds in the fine points and minutiae that are intrinsically part of their work. Edwards Deming. Less is more.