A/B testing Conversion Follow-up Intrinsic 
ConversionXL
OCTOBER 7, 2022
First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?
ConversionXL
MAY 29, 2019
In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. These five types of winners show up in every experimentation program.
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ConversionXL
SEPTEMBER 14, 2015
As Andrew Anderson said in an Adobe article : Andrew Anderson: “In an ideal world, you would already know all possible values, be able to intrinsically call the value of each action, and then apply all your resources towards that one action that causes you the greatest return (a greedy action). 12:01 visitor B sees Variation 2.
ConversionXL
AUGUST 10, 2021
90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. Worst case scenario, they steal your identity.
ConversionXL
JUNE 26, 2017
Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Sales/support follow up with useful content.
ConversionXL
JANUARY 5, 2016
Conversion optimization isn’t necessarily something you can major in during college, so how can you tell who will be a world-class optimizer and who will just be.meh? From talking to the most prominent conversion optimizers in the industry, we honed in on some of these specific traits. Follow the data and design for the user.
ConversionXL
APRIL 13, 2017
A growth team is made up of many different skillsets and can more easily push through ideas and experimentation that crosses traditional silos and boundaries. The rapid generation and testing of ideas followed by rigorous data analysis to take action on the results. Well, it depends on the company and how things are set up.
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