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Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Long-term partnerships where influencers regularly promote a brand. Collaborative promotional events to engage audiences. Why pay attention to the creator economy?

Niche 134
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Motivation For Sales – A Detailed Guide

The 5% Institute

It involves a combination of intrinsic and extrinsic factors that fuel their passion and commitment to delivering outstanding results. Intrinsic Motivation Intrinsic motivation comes from within and is driven by personal desires, values, and a sense of accomplishment. Understanding the Significance of Sales Motivation 1.1

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How AI can help create bespoke customer experiences

Martech

Such personalized experiences are likely to leave a more profound impact on consumers, increasing the likelihood of organic promotion of the brand. By leveraging AI, brands can create not just a product or a service, but a narrative that consumers feel intrinsically part of.

Customers 108
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How To Have A Successful Career In Tech: 3 Decisions That Will Pay Off Long Term

Gong.io

Maybe it made sense for previous generations, but today, many are choosing learning opportunities over promotions—and I believe that’s correct. Something important to note here is the importance of following your intrinsic interests and curiosities. Optimize for the long term. If that’s your measure for success, great.

Intrinsic 118
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Shoppers Are Budget Conscious This Holiday Season — Use Data To Turn Browsing into Buying

Salesforce

While traditional rewards-for-transactions arrangements will remain important as consumers get more budget-conscious, don’t overlook the intrinsic value of the VIP experience. Money-saving promotional bundles. By ensuring your loyalty program delivers the best value exchange possible. Connect data across the full customer lifecycle.

Retail 98
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What is an NFT — And How Can it Help You Build Deeper Customer Relationships?

Salesforce

Brands like Adidas, Coca-Cola, and the NBA have offered these digital tokens as collectibles or keys to unlock events or exclusive promotions. Many NFTs offer some sort of utility and have intrinsic value, whether monetary, access, perks, voting rights, and more. While more businesses embrace NFTs, should you enter this new Web3 world?

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The Why and How of Successful B2B Communities

Heinz Marketing

Discover intrinsic motivation – When we’re part of a group, we’re more likely to show up and do what it takes to succeed. Until it gains traction, you’ll need to interact regularly to keep it active, encourage others, and promote growth. For example, how many ebooks have you read and promptly forgotten?

B2B 107