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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. ” Tradeshow specific features not only provide better insight on event ROI they help to actually ensure a higher ROI.

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The Ultimate Guide to Sales Productivity

Sales Hacker

Unproductive : Instead of following up with prospects after a tradeshow, a salesperson comes back to the office and works on paperwork that piled up while they were out. Two weeks go by, and tradeshow prospects have still not been followed up with. This is where the data from your CRM will come in handy. your bottlenecks).

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Time for Sales & Event Teams to be Equal Partners

SBI

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. VIPs Regular Customers Priority Prospects Media Internal customers Analysts /press ls your CRM data available and up-to-date? Linkedin.

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Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. Also, having this information flow automatically through into a CRM system ensures that part of the chain isn’t broken for a job that sellers just hate doing.

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How We Booked 183 Qualified Appointments at Dreamforce and How You Can Too!

SalesLoft

Tradeshow “demos” don’t count. You want the real deal, on the books, no distractions, logged in calendars, invites delivered, and saved in CRM. Hand the second tier leads to SDRs so they could add to a Cadence to call, qualify, and schedule appointments, logging into calendar and saving to CRM.

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Using Salesforce Campaign Hierarchies

Heinz Marketing

You can even incorporate sub campaign types or sub channels if you want to use broader campaign types for example, Events: Tradeshow or Events: Conference. The best way to think about campaign types are to think about the different channels you are using.

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Executive Interview with Pete Gillette of @ZuantApp: Sales as a Buying Experience

SBI

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. Also, having this information flow automatically through into a CRM system ensures that part of the chain isn’t broken for a job that sellers just hate doing.