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From tech tools to personalized presents: Holiday gifts marketers actually want

Martech

Imagine the convenience of extending your desktop workspace while on a coffee run or turning a tablet into an interactive presentation tool during client meetings. For the marketer who loves a tradeshow The marketing world thrives on networking and personal connections, often made at tradeshows and industry events. Get MarTech!

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How to Think About The Huge Expenses of Events and Tradeshows

SaaStr

You gotta be present. The post How to Think About The Huge Expenses of Events and Tradeshows appeared first on SaaStr. Buyers really do go to top events — to buy. Or at least, to discover new vendors. Especially in the enterprise. It’s a very efficient way to meet potential vendors in person. Of course, he will.

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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. ” Tradeshow specific features not only provide better insight on event ROI they help to actually ensure a higher ROI.

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B2B Reads: Feeling ‘Salesy’, Team Dynamics, and Self-Perceptions

Heinz Marketing

Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows. Here are four approaches that will make it easier for you to communicate your product’s benefits via a virtual platform while adding interactive elements to make your presentation more engaging. Thank you for the insight read, Roberta Moore.

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How do you pull your SaaS competitor’s customers to your SaaS instead?

SaaStr

They avoid the same tradeshows. You often get another chance at the deals you lose — but you have to be remembered and present. Q: How do you pull your SaaS competitor’s customers to your SaaS instead? You have to be where your competitors are. You have to show up. Many startups try to avoid the places their larger competitors are.

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Agile marketing sometimes means deciding what you’re not going to do

Martech

A good response here might be, “I see the urgency with your tradeshow happening, but the team is working on the direct mail postcards you asked for a few weeks ago and we’re right in the middle of them. If we stop to do the presentation, those won’t get done. Let’s dig into how we can respond to Jim’s request for the product sheet.

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Time for Sales & Event Teams to be Equal Partners

SBI

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again.