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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. Lead follow-up: In order to follow-up quickly and effectively, a couple of things have to happen.

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Time for Sales & Event Teams to be Equal Partners

SBI

Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person.

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Agile marketing sometimes means deciding what you’re not going to do

Martech

The following is a selection from the e-book “MarTech’s agile marketing for teams.” A good response here might be, “I see the urgency with your tradeshow happening, but the team is working on the direct mail postcards you asked for a few weeks ago and we’re right in the middle of them. Building stakeholder trust.

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Effective planning is essential in agile marketing

Martech

The following is a selection from the e-book “MarTech’s agile marketing for teams.” The requests need to be brought to the attention of the marketing owner role and presented to the team. ” Please click the button below to download the full e-book. Download the report (no registration required).

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. But marketers must try.

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Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. Scanning a badge with Zuant is easy, and just the start of streamlining your lead qualification and follow-up. And, even before that, how’s your website structure?

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How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

Hubspot

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. By gaining more exposure, the opportunity to meet new people presents itself. Don’t leave it up to chance and network randomly. Forgetting About Follow-ups. How to Build Your Sales Network. Image Source.