Remove Conversion Remove Follow-up Remove Presentation Remove Tradeshows
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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. One of the key reasons is the lack of information collected from each conversation.

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Agile marketing sometimes means deciding what you’re not going to do

Martech

The following is a selection from the e-book “MarTech’s agile marketing for teams.” A good response here might be, “I see the urgency with your tradeshow happening, but the team is working on the direct mail postcards you asked for a few weeks ago and we’re right in the middle of them. Building stakeholder trust.

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Time for Sales & Event Teams to be Equal Partners

SBI

Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. How these metrics are presented, however, makes all the difference. How many substantive conversations with customers or potential customers did sales have at the event? But marketers must try.

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How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

Hubspot

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. By gaining more exposure, the opportunity to meet new people presents itself. Shared interests or similar problems will be a good conversation starter. Don’t leave it up to chance and network randomly. Image Source.

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How to Master the Virtual Event Experience

Heinz Marketing

The following data comes from 200 B2B professionals across multiple experience levels, company sizes, and industries. In the post-event, your focus should be around utilizing what you know about your attendees to serve them relevant, timely, and personalized content experiences that continue the conversations from the event.

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How to Bridge the Gap Between In-Person and Online Lead Generation

Hubspot

End Your Presentation With an Option to Download the Slides. But even the best speeches are lost opportunities if you don''t translate them to visits to your website and potential conversions. Giving your email or website URL alone may not be enough to get audience members to look you up. We often use bit.ly