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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. Lead follow-up: In order to follow-up quickly and effectively, a couple of things have to happen.

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Time for Sales & Event Teams to be Equal Partners

SBI

Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person.

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Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. Scanning a badge with Zuant is easy, and just the start of streamlining your lead qualification and follow-up. And, even before that, how’s your website structure?

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. But marketers must try.

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Common B2B Challenges and How To Solve Them

ConversionXL

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Canceled events and tradeshows increased the focus on outbound activities. Content blindness.

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Executive Interview with Pete Gillette of @ZuantApp: Sales as a Buying Experience

SBI

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. Scanning a badge with Zuant is easy, and just the start of streamlining your lead qualification and follow-up. And, even before that, how’s your website structure?

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What's it take to generate leads that fuel your forecast?

Pointclear

Is it the person who signed up for your webinar this week? Is it someone who swiped their badge at the tradeshow you attended last month? They won’t get followed up. When a real person talks to a real person, and does it well, relationships and trust follow. Picking up the phone and making some calls.