Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. But marketers must try.

A/B testing 116

A/B testing Tradeshows Finance Cross-sell 116

Hubspot

OCTOBER 31, 2022

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. By gaining more exposure, the opportunity to meet new people presents itself. Don’t leave it up to chance and network randomly. Forgetting About Follow-ups. How to Build Your Sales Network. Image Source.

Networking 69

Networking GTM Referrals Tradeshows 69

ConversionXL

MARCH 17, 2021

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Canceled events and tradeshows increased the focus on outbound activities. Content blindness.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Heinz Marketing

JULY 31, 2020

The following data comes from 200 B2B professionals across multiple experience levels, company sizes, and industries. Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of.

Tradeshows 109

Tradeshows User Experience B2B Promote 109

Heinz Marketing

APRIL 4, 2022

Every episode past, present, future all available on salespipelineradio.com. So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. I hope you’re all out there killing it and closing some deals. We don’t.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

Veloxy

MAY 3, 2022

KPI Dashboards are perfect for any sales manager to keep tabs on how all of their team’s small wins add up to more revenue. Originally started by one of our favorite sales thought leaders, Greg Alexander ( be sure to follow him on LinkedIn ), SBI Growth has always created easy-to-use sales resources for the everyday sales professional.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Salesmate

APRIL 10, 2020

After beating all the odds and putting in a lot of hard work, you managed to set up your very own startup. Once the prospects’ requirements are clear; present your product as a solution explaining how it can help in fulfilling their needs. Sales fact 2: Prospecting should be strategized. Sales fact 3: Follow up is essential .

Tradeshows 93

Tradeshows CRM Pipeline Follow-up 93