Hubspot

MAY 27, 2014

As we approach a new conference season (including HubSpot''s INBOUND event at the end of the summer), here are a few tested tactics to help you bridge the gap from in-person and online lead generation, whether you''re speaking at an event, sponsoring, or just attending. End Your Presentation With an Option to Download the Slides.

Lead generation 70

Lead generation Tradeshows Follow-up Contact 70

SBI

MAY 5, 2020

Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. But marketers must try.

A/B testing 115

A/B testing Tradeshows Finance Cross-sell 115

ConversionXL

MARCH 17, 2021

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Canceled events and tradeshows increased the focus on outbound activities. Content blindness.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Heinz Marketing

FEBRUARY 20, 2019

When today’s buying committee is made up of at least 6 people, and 1 in 2 consumers completely disregard content they deem irrelevant, what’s needed to drive meaningful, scalable engagement? Half of those surveyed consider the quality of leads generated through their webinars to be above average. To Stand Out. Top of Funnel.

Cross-sell 66

Cross-sell Promote Lead generation Presentation 66

Heinz Marketing

FEBRUARY 20, 2019

When today’s buying committee is made up of at least 6 people, and 1 in 2 consumers completely disregard content they deem irrelevant, what’s needed to drive meaningful, scalable engagement? Half of those surveyed consider the quality of leads generated through their webinars to be above average. To Stand Out. Top of Funnel.

Cross-sell 60

Cross-sell Promote Lead generation Presentation 60

Pointclear

FEBRUARY 23, 2018

Is it the person who signed up for your webinar this week? Is it someone who swiped their badge at the tradeshow you attended last month? While all of these scenarios have potential, none could be called a lead. They won’t get followed up. Precise management of lists, lead data, cadence and outcomes drives revenue.

Tradeshows 40

Tradeshows Lead generation Clients Represent 40