Martech

DECEMBER 13, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” When the orange line goes up, it’s because work was added. The team also needs to be prepared to be honest with management and own up to any shortcomings rather than place blame elsewhere.

Tradeshows 111

Tradeshows Legal Teamwork Trust 111

Martech

NOVEMBER 19, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” The product owner may come to the team and say, “Jim from Sales said that they just signed up to attend a tradeshow next week and they need a product sheet to pass out. Download the report (no registration required).

Tradeshows 111

Tradeshows Campaign Technique Launch 111

Sales Hacker

DECEMBER 20, 2018

Suppose two competing teams are equally efficient and split up their time the same way. Unproductive : Instead of following up with prospects after a tradeshow, a salesperson comes back to the office and works on paperwork that piled up while they were out. Qualifying. Needs Assessment. Negotiations.

Product 98

Product Tradeshows CRM Appointment 98

SBI

MARCH 13, 2020

Zuant Stops Event Lead Evaporation with Seamless Follow-up to Drive ROI. To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up. Generated from the Zuant app, event leads flow automatically into it’s Marketpoint system for follow-up.

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. Scanning a badge with Zuant is easy, and just the start of streamlining your lead qualification and follow-up. And, even before that, how’s your website structure?

Tradeshows 44

Tradeshows Inside sales CRM Follow-up 44

Hubspot

OCTOBER 31, 2022

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. Don’t leave it up to chance and network randomly. Before deciding on the medium, you should consider the following for each individual : Do you know someone who could make the introduction? Forgetting About Follow-ups.

Networking 70

Networking GTM Referrals Tradeshows 70

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Showing an ROI for a tradeshow event should include all the possible activities that contributed. Then, using your AI expertise, you can determine which customers follow the 60-day rule and which vary from it.

A/B testing 118

A/B testing Tradeshows Finance Cross-sell 118

ConversionXL

MARCH 17, 2021

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Canceled events and tradeshows increased the focus on outbound activities. Content blindness.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Sell Or Die

JANUARY 16, 2018

2:36 - One of the biggest tradeshows in the world happened this week. Our one big sales takeaway from who showed up and who didn't at CES. Our one big sales takeaway from who showed up and who didn't at CES. Visit Lou's website Listen to Lou's podcast On today's show.

Tradeshows 40

Tradeshows Relationship Management Networking Sales 40

SalesLoft

SEPTEMBER 15, 2015

Tradeshow “demos” don’t count. Have reps try to follow up with the people they met (not efficient). Preparing for Dreamforce 2015, we wanted to spice things up. It required a bit of tradeshow “sales development” finesse , but it worked. We asked them qualification questions.

Appointment 52

Appointment Tradeshows CRM Quota 52

SBI

FEBRUARY 19, 2020

Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Lead data is fed directly into their Marketing Automation and CRM systems for lead nurturing and sales follow-up back at home base, as part of the overall streamlined process.

Clients 27

Clients Tradeshows Growth Follow-up 27

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. Scanning a badge with Zuant is easy, and just the start of streamlining your lead qualification and follow-up. And, even before that, how’s your website structure?

Tradeshows 26

Tradeshows Inside sales CRM Follow-up 26

Pointclear

NOVEMBER 2, 2016

Data validation and enhancement: Have you ever been in the position where you have so much data that you are tempted to either clean it all up or throw it all out? Avoid the missed potential that traditional database clean-ups miss. Audience acquisition: HIMSS is coming up (as are lots of other big shows.) Don’t go overboard.

Tradeshows 58

Tradeshows Lead generation Sales Prospecting 58

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 108

Promote Campaign B2C Retail 108

Heinz Marketing

MARCH 24, 2021

Most event organizers provide a sample promo kit and it’s up to you to do the rest. I recommend keeping it around 2 posts per channel, per week leading up to the event. Once you have everything scheduled and ready to go, you should check in on progress leading up until the event. Where to start. Tracking Progress.

Promote 84

Promote Follow-up Campaign Start-ups 84

Salesmate

APRIL 15, 2021

2: Follow-up like a boss. Following up without being pushy is hard; however, when you research and get some context about the prospect before sending them a follow-up, it pays. In fact, follow-up emails can help you get noticed. Use Case Scenario : When you followed up with a voice mail.

Prospecting 52

Prospecting Real Estate Tradeshows Follow-up 52

Heinz Marketing

JULY 31, 2020

The following data comes from 200 B2B professionals across multiple experience levels, company sizes, and industries. Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of.

Tradeshows 96

Tradeshows User Experience B2B Promote 96

SalesLoft

SEPTEMBER 3, 2015

If you’re headed to Dreamforce in a few weeks, then it’s time to gear up and prepare to set a ton of qualified demos on the event floor at Moscone. But on the event floor at tradeshows and conferences, it’s nearly impossible for prospects to say no to a qualified appointment when they’re talking to a rep face-to-face.

Tradeshows 52

Tradeshows Appointment Meeting Consult 52

SBI

MARCH 3, 2020

Click here to bookmark this.

Tradeshows 26

Tradeshows Follow-up Sales 26

Hubspot

AUGUST 22, 2022

The number three goal of sales professionals in 2022 is up-selling and/or cross-selling existing customers. Let’s start by looking into the top up-selling strategies. Up next, let’s look into how effective those are to turn prospects into paying customers. How B2B Sales Pros Are Exceeding Targets/Quotas.

Cross-sell 62

Cross-sell B2C CRM Quota 62

Pointclear

MAY 20, 2016

Marketing typically supports sales by influencing more than 75 percent of all leads and sourcing up to 10 percent of them. Demand generation is typically the primary activity in the marketing mix, followed by enablement and then awareness. Marketing spend as a percentage of revenue is often fairly small, usually less than 5 percent.

Gaming 53

Gaming Tradeshows SQL Clients 53

Hubspot

MAY 27, 2014

Giving your email or website URL alone may not be enough to get audience members to look you up. Put up the landing page before the talk and optimize it just as you would any other landing page. You go to a conference or a tradeshow, meet scores of interesting people and, like summer camps of years past, you promise to stay in touch.

Lead generation 71

Lead generation Tradeshows Follow-up Contact 71

Sales Hacker

NOVEMBER 5, 2018

” Strategy Lead vs. Follow : Another important aspect is the amount of time it takes to manage this team, and the effort required to adapt messaging when needed. … follow the same logic. To verify ask: “Beyond the meetings set and activities, what other metrics will you share with us on a weekly basis?”

Lead generation 76

Lead generation Profit margin Objectives and Key Results Tradeshows 76

SaaStr

OCTOBER 18, 2023

You can run two different types of campaigns to bring in leads: Facebook and tradeshows. At a tradeshow, you meet someone in person, have a conversation, and potentially start the beginning of a deal while standing at your booth. But for a salesperson, one hundred leads from the same company will likely end up as a single deal.

Tradeshows 97

Tradeshows Closing Campaign Follow-up 97

Hubspot

AUGUST 30, 2011

They're simply made-up fantasies that people have come to believe. Fact: Companies with 1,000+ Twitter followers get 6x more traffic. Fantasy: Tradeshows are a great, cost-effective way to generate a ton of new leads and customers. Fact: Tradeshows are one of the most costly ways to generate leads & customers.

Tradeshows 75

Tradeshows Networking B2C Lead generation 75

Heinz Marketing

APRIL 4, 2022

Yes, it’s more expensive, but from a resource angle, we can pull in a C-suite for a Thursday and maybe the following Wednesday night, right? What we have really seen work is leverage and experience like these wine tastings and cooking classes, but take it up a notch. And it can be two different geographic areas.

Pipeline 97

Pipeline Campaign Sales Follow-up 97

Pointclear

FEBRUARY 23, 2018

Is it the person who signed up for your webinar this week? Is it someone who swiped their badge at the tradeshow you attended last month? They won’t get followed up. When a real person talks to a real person, and does it well, relationships and trust follow. Picking up the phone and making some calls.

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

Hubspot

MARCH 30, 2015

Is spending $5K-$10K on a three-day tradeshow worth the handful of business cards you collected? Maybe the conference website has a call for interested speakers, and you could sign yourself up. Here are a few processes you will need to set up while you''re gone: Set an out-of-office automatic response for your work email.

Tradeshows 72

Tradeshows Meeting Lead generation Start-ups 72

Hubspot

MAY 19, 2011

I thought I'd take a minute to talk about why I promoted him, as it might be interesting to other folks working their way up the marketing ladder. A few weeks ago, I had the great pleasure of promoting Mike Volpe , my VP of marketing, to chief marketing officer. As a CEO, this fuel is what I really care about at the end of the day.

Promote 54

Promote Tradeshows Lead generation Gaming 54

Heinz Marketing

MARCH 11, 2020

If replacing the value and ROI of a 20,000-attendee in-person conference was as simple standing up a couple webinars, I believe more companies would have done it a long time ago. Attendees didn’t sign up for delayed flights and days out of the office to attend your general session. Unfortunately, it’s not that easy.

Networking 100

Networking Represent Follow-up Start-ups 100

Hubspot

FEBRUARY 23, 2016

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing.

Tradeshows 51

Tradeshows Launch Promote Technology 51

Hubspot

JULY 20, 2015

Even if you do, there are times when you need to work on an offline campaign -- like a tradeshow -- where it isn't as easy to track contacts you met who then visited your website. If you're going to move up in your career, you need to understand how to scale the work you are doing. This is where tracking URLs come in.

Promote 72

Promote Tradeshows Contact Lead generation 72

Veloxy

DECEMBER 21, 2021

It’s also common to leverage Salesforce Developers to clean up and optimize Salesforce dashboards, however, most automation solutions already come with developer-approved dashboards. Eventbrite – Get it now here : Ever experience bottlenecks caused by hundreds, if not thousands of event or tradeshow leads?

Tradeshows 348

Tradeshows Contract Sales Territory 348

Veloxy

MAY 3, 2022

KPI Dashboards are perfect for any sales manager to keep tabs on how all of their team’s small wins add up to more revenue. Originally started by one of our favorite sales thought leaders, Greg Alexander ( be sure to follow him on LinkedIn ), SBI Growth has always created easy-to-use sales resources for the everyday sales professional.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Hubspot

MARCH 26, 2015

It has launched a music sequencer for an interactive gaming platform, and it created a molecule pipeline explorer for a medical tradeshow. You can listen to your favorite music artists’ songs on Spotify, watch their videos on YouTube, and even follow them on Twitter. It''s in the latter situations when people let their guard down.

Objectives and Key Results 69

Objectives and Key Results Tradeshows Technology Technology 69

Veloxy

JUNE 27, 2022

When it comes to displacing competitors and overcoming objections, salespeople have to come up with an intuitive response in very little time. As sales professionals, we all remember our first trip to a seminar, convention, or tradeshow. When you come up with an idea, your initial belief in the idea is unwaivable. Cedar Rapids.

Non-Profits 162

Non-Profits Cold Call Tradeshows Real Estate 162

Salesmate

MARCH 23, 2021

You are a budding entrepreneur and your start-up is just gearing up to take on the market. You are already aware that a CRM would be the viable option to invest in for the growth of your start-up, but you aren’t sure how it’ll be beneficial to you, especially at such an early stage of your business.

CRM 116

CRM Cross-sell Tradeshows Up-sell 116