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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. Lead follow-up: In order to follow-up quickly and effectively, a couple of things have to happen.

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Time for Sales & Event Teams to be Equal Partners

SBI

Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person.

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The Ultimate Guide to Sales Productivity

Sales Hacker

Suppose two competing teams are equally efficient and split up their time the same way. Unproductive : Instead of following up with prospects after a tradeshow, a salesperson comes back to the office and works on paperwork that piled up while they were out. Qualifying. Needs Assessment. Negotiations.

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How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

Hubspot

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. Instead, use LinkedIn to find out who you already know, and to whom your contacts are connected. When you have your list ready, get in touch with your first-degree contacts to ask for an intro. How to Build Your Sales Network.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Showing an ROI for a tradeshow event should include all the possible activities that contributed. Then, using your AI expertise, you can determine which customers follow the 60-day rule and which vary from it.

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@ZuantApp Stops Event Lead Evaporation with Seamless Follow-up to Drive ROI

SBI

Zuant Stops Event Lead Evaporation with Seamless Follow-up to Drive ROI. To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up. Generated from the Zuant app, event leads flow automatically into it’s Marketpoint system for follow-up.

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Common B2B Challenges and How To Solve Them

ConversionXL

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Canceled events and tradeshows increased the focus on outbound activities. Content blindness.

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