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How to Think About The Huge Expenses of Events and Tradeshows

SaaStr

Many leads need 2-3 touches, 2-3 contact points, before they close. You gotta be present. The post How to Think About The Huge Expenses of Events and Tradeshows appeared first on SaaStr. But what if your product is $25k a year? You only need one. Buyers really do go to top events — to buy. Of course, he will.

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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. ” Tradeshow specific features not only provide better insight on event ROI they help to actually ensure a higher ROI.

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Time for Sales & Event Teams to be Equal Partners

SBI

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again.

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How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

Hubspot

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. Instead, use LinkedIn to find out who you already know, and to whom your contacts are connected. When you have your list ready, get in touch with your first-degree contacts to ask for an intro. How to Build Your Sales Network.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. With the help of AI, marketing can identify the right customers at the right time and present special offers that can clearly be traced back to marketing efforts.

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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. For idronect, we decided to double down on podcasting as we found it to be incredibly effective to set up meetings with target accounts, learn more about their needs, build the relationship and present the product.

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How to Bridge the Gap Between In-Person and Online Lead Generation

Hubspot

End Your Presentation With an Option to Download the Slides. When I first started speaking at events, I''d often get requests over Twitter or in person for a copy of my presentation slides. In the last slide of your presentation, include an easy-to-remember short link to your slides. We often use bit.ly I''m not proud of it.