Hubspot

MAY 27, 2014

As we approach a new conference season (including HubSpot''s INBOUND event at the end of the summer), here are a few tested tactics to help you bridge the gap from in-person and online lead generation, whether you''re speaking at an event, sponsoring, or just attending. End Your Presentation With an Option to Download the Slides.

Lead generation 71

Lead generation Tradeshows Follow-up Contact 71

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

Martech

SEPTEMBER 25, 2023

How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. With the help of AI, marketing can identify the right customers at the right time and present special offers that can clearly be traced back to marketing efforts.

A/B testing 123

A/B testing Tradeshows Finance Cross-sell 123

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. For Opsfleet, we doubled down on the newsletter and the content for their Facebook community that generated inbound leads regularly.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. Event Lead Generation. And the reason behind this growth is that B2B marketers know how to leverage events for lead generation. Okay, 68% of marketers use events for lead generation.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Pointclear

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Embedded in every client program, they help us identify the right prospects and convert them to qualified leads. Segmentation and testing.

Lead generation 70

Lead generation Objectives and Key Results Tradeshows Healthcare 70

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

Objectives and Key Results 142

Objectives and Key Results Networking Presentation Entertainment 142