Remove Campaign Remove Contact Remove Presentation Remove Tradeshows
article thumbnail

Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. With marketing campaigns aimed at customers ready to upgrade or buy the next version of your product, marketing can be the primary source of revenue.

article thumbnail

Time for Sales & Event Teams to be Equal Partners

SBI

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. The event is just the milestone in the campaign which starts the moment you know you are sponsoring. Think ‘Big Picture’.The Linkedin.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

B2B 150
article thumbnail

Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

What makes an overall marketing campaign successful. Every episode past, present, future all available on salespipelineradio.com. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. Kelly : Thanks, Matt.

article thumbnail

Space, Place & Design: How One Agency Transformed the Modern Event Experience

Hubspot

It has launched a music sequencer for an interactive gaming platform, and it created a molecule pipeline explorer for a medical tradeshow. They know where to look for a contact form. Campaign launches are more iterative. It’s also a place where the user is typically in control. 3D virtual life simulation at CES for Intel.

article thumbnail

Virtual events: The ultimate marketers’ guide

Martech

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

article thumbnail

3 Key Takeaways from the 2019 MarketingProfs B2B Forum- Part I

Heinz Marketing

Once a prospect mind map is complete and all connections between concepts have been sketched out, it’s easier to present the information in a highly accurate and digestible way. We should always be monitoring how the contacts at the organizations we hope to target are interacting with the content on our websites.

B2B 8