SaaStr

JANUARY 11, 2022

Many leads need 2-3 touches, 2-3 contact points, before they close. Meeting with someone already in your pipeline at Dreamforce … can be magic. You gotta be present. The post How to Think About The Huge Expenses of Events and Tradeshows appeared first on SaaStr. Buyers really do go to top events — to buy.

Tradeshows 132

Tradeshows Meeting Pipeline Contact 132

Heinz Marketing

APRIL 4, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Differences between deal acceleration, pipeline building and brand awareness.

Pipeline 97

Pipeline Campaign Sales Follow-up 97

Martech

SEPTEMBER 25, 2023

How do you account for all the activities and their accumulative and individual contributions to the sales pipeline? How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. Attributing sales to marketing is a challenge.

A/B testing 119

A/B testing Tradeshows Finance Cross-sell 119

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. Because of COVID, some of our clients’ projects were stopped or paused, so we needed to optimize our resources and continue to grow the pipeline. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Hubspot

MARCH 26, 2015

It has launched a music sequencer for an interactive gaming platform, and it created a molecule pipeline explorer for a medical tradeshow. They know where to look for a contact form. The team uses technology to tell a story, to enhance an experience, and/or to give people a different perspective.

Objectives and Key Results 69

Objectives and Key Results Tradeshows Technology Technology 69

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Typically they feature one presentation.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. For B2B businesses, managing individual contacts within an account is crucial for attribution. What is attribution?

B2B 131

B2B Process Campaign Contact 131