SBI

OCTOBER 24, 2019

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. ” Tradeshow specific features not only provide better insight on event ROI they help to actually ensure a higher ROI.

Tradeshows 29

Tradeshows Sales Follow-up CRM 29

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. VIPs Regular Customers Priority Prospects Media Internal customers Analysts /press ls your CRM data available and up-to-date? Linkedin.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

Martech

SEPTEMBER 25, 2023

How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. Too often, marketers use a spreadsheet or a CRM tool to gather “insights” about their market and marketing efforts. But marketers must try.

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments. One of the most common challenges we’ve seen is transferring the contacts of people who downloaded the ebook or any gated content to sales.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Heinz Marketing

JULY 29, 2020

presented by Brian Dean of Backlinko. presented by Dana DiTomaso of Kick Point Inc. It’s rare a client knows exactly what they want when they contact you. Is it attached to a CRM or marketing automation? Below, you’ll find notes I took on my two favorite sessions. How to Promote your Content Like a Boss.

Promote 19

Promote Niche Clients Follow-up 19

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. When you add an opportunity to your CRM (i.e. By far, Salesforce is the most widely used CRM for B2B businesses.

B2B 131

B2B Process Campaign Contact 131

Cience

NOVEMBER 20, 2019

Another problem that is especially topical for conferences with 1K+ attendance is finding the right people to present your company to. Your research specialist or Sales Development Rep (SDR) will be looking for contact data of the event attendees based on it. There is no “connection” yet. Identifying the right conference leads.

Lead generation 40

Lead generation B2B Appointment Campaign 40