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How to implement a full-funnel PPC marketing strategy

Search Engine Land

A couple of examples of search queries that fall into the awareness phase: “Buy Jacuzzi hot tub” “Jacuzzi J-LX Smart Tub” “Jacuzzi hot tub store near me” Ad creation Focus on ad copy that uses clear, purchase-oriented CTAs, as well as any promotions you have running currently. Test, test, test!

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A/B Testing in Action: 3 Real-Life Marketing Experiments

Hubspot

Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? Start your optimization process with an offer test. A/B Testing: Landing Pages.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

November and December seemingly blur into one continuous period of shopping and promotions. Keep the following best practices in mind: Promotions and sales Align your content with holiday promotions and discounts, ensuring that every piece of content supports your overarching sales strategy.

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How to Get to Know Your Email Subscribers, According to Research

Hubspot

Open rates, click-through rates, and other standard email metrics all give you signals. Conduct A/B testing. A/B testing is one of the most reliable ways to learn what type of email content your email subscribers react well to. times the revenue of a standard promotional email.".

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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Considering the astronomically high click-through rates of ads in the top Google position, however, we can understand why perhaps it’s a more than worthy investment. Google ads are a great way to find out what’s influencing your users and to A/B test means of improving sales through your site in the future.

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How to Setup a Successful Lead Nurturing Campaign

ClickFunnels

Whether they buy or not, they are then added to your ongoing email nurture efforts (these emails could be sent daily, weekly, or biweekly), which consistently build trust, provide free value, and promote your products/services. You can also create segments based on people’s engagement (open rate, click-through rate, or even response rate).

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How to Write Sales Emails People Want to Read

Highspot

To cut through the noise, your email must be intriguing from the subject line onwards, or it won’t work. Promotional Emails Promotional email campaigns highlight a special offer. Response rate = (Number of replies / Total emails delivered) x 100 3.