Search Engine Land

MARCH 26, 2024

. “Mikhail Parakhin, head of the company’s Bing search engine and advertising businesses, will exit those roles and look for a new position, a week after the software giant named Mustafa Suleyman to oversee consumer artificial intelligence work and asked Parakhin to report to him,” Bloomberg reported.

Engineering 98

Engineering Service Product 98

Search Engine Land

APRIL 23, 2024

A proper marketing intelligence platform facilitates data connections, with all clicks and no coding. Marketing intelligence helps harmonize it to create a consistent framework that enriches raw data: helping you find actionable insights, rather than get lost in a sea of data points. But it’s not only about connecting the data.

Government 112

Government Campaign Follow-up Conversion 112

Search Engine Land

FEBRUARY 22, 2024

Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported. Google is reportedly paying Reddit $60 million per year to train its artificial intelligence models (e.g., Why we care. Reddit is even outranking original sources of content in some instances. ” Making them pay.

Consult 122

Consult 122

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Only 1% reported other challenges, while 7% are not integrating AI at all. On the plus side, 40% said they have “a clear plan and are executing it well.”

Technology 100

Technology Technology Campaign Education 100

Search Engine Land

SEPTEMBER 19, 2023

At CallRail, we’ve been harnessing this potential since 2016 through AI-powered Conversation Intelligence. Revolutionize conversations using AI with human-level accuracy CallRail’s Conversation Intelligence continues to increase reliability and accuracy, now delivering automated transcripts that rival human quality. “It’s

Clients 132

Clients Conversion Click Through Rate Campaign 132

Search Engine Land

DECEMBER 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. GenAI users report saving an average of 11.4 Early adopters are able to meet content demands 1.5x

Strategize 113

Strategize Meeting 113

Search Engine Land

JANUARY 2, 2024

In the past year, the cost of ads on the Microsoft-owned platform has surged by as much as 30% in some cases, reports the Financial Times. Advertisers are reporting as much as 20% ROI, indicating that for every $100 spent, they are generating profits of $120. year-on-year in 2023 to almost $4 billion, according to Insider Intelligence.

Price 129

Price Campaign B2B Engineering 129

Martech

JANUARY 29, 2024

Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Nevertheless, 10 companies, mostly small, have entered the space since 2019. billion, up from $2.3

Growth 113

Growth Launch Customers Process 113

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. Find Artificial intelligence requires data to function effectively.

Technology 142

Technology Technology Campaign Technique 142

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches. Content production Creating content is already much easier and faster, thanks to artificial intelligence. Not anymore.

Technology 145

Technology Technology Conversion Price 145

Martech

JANUARY 31, 2024

Notably, artificial intelligence companies attracted most funding this quarter, securing $156 million (22% of the total funding). CabinetM’s Q4 2023 MarTech Innovation & Year End Review is not gated, and downloading the report will not result in a barrage of emails and phone calls. billion in 2021 to $28.4 billion in 2023.

Launch 101

Launch Represent Technology Technology 101

Search Engine Land

SEPTEMBER 21, 2023

He said: “We have invested heavily in developing and improving our artificial intelligence capabilities, which enables us to better understand the context and intent of links, as well as the trustworthiness and authority of their sources. Bing backlinks report.

Launch 131

Launch Engineering Technology Technology 131

Search Engine Land

OCTOBER 31, 2023

That’s the core argument made in a new report from News Media Alliance, a trade association that says it represents about 2,000 publishers in the U.S. The report (PDF) has been submitted along with commentary (PDF) for the U.S. Copyright Office’s Artificial Intelligence Study. AI companies (e.g., and Canada. Why we care.

Represent 115

Represent Engineering Service 115

Search Engine Land

NOVEMBER 15, 2022

The 68-page report includes profiles of leading SEO tools vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. This report is sponsored by alps.ai, a wholly owned subsidiary of iQuanti. Complete the form below to get your copy. Can’t see the form? Click here.

Price 93

Price Campaign Engineering Technology 93

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Benefits of artificial intelligence in B2B marketing. Components of artificial intelligence.

Campaign 145

Campaign B2B Technology Technology 145

Search Engine Land

JANUARY 11, 2024

TikTok claims that non-skippable video ads may hinder engagement in a new report. The TikTok study, which was conducted in conjunction with MAGNA Media Trials, a global media investment and intelligence company, found that: 73% of viewers agree that having the ability to skip videos makes them more engaged in the experience.

Campaign 118

Campaign Conversion Process 118

Martech

MAY 3, 2023

Is the reporting actionable? How do you track and report on SERP features? That location and reporting feedback helps to quantify strategic and tactical efforts, which is especially important given that these SERP features can drive substantial or more-targeted traffic. How robust and flexible are your reporting options?

Objectives and Key Results 110

Objectives and Key Results Engineering User Experience CRM 110

Search Engine Land

OCTOBER 25, 2022

This 51-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers. This report is sponsored by Salesforce and Cordial. Complete the form below to get your copy. Can’t see the form? Click here.

Technology 95

Technology Technology Engineering Customers 95

Search Engine Land

JUNE 15, 2023

SEO platforms offer numerous capabilities that include all of those, as well as competitive intelligence, social signal integration and workflow rights and roles. This free 76-page report includes profiles of 19 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

User Experience 97

User Experience Engineering Promote Price 97

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dealtale’s Dealtale IQ uses generative AI to analyze/create complex data and generate insights on performance metrics reports via a natural language interface. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot.

Launch 113

Launch Pitch Campaign Presentation 113

Martech

OCTOBER 17, 2022

billion, according to a report from Insider Intelligence. via Insider Intelligence. Like B2C consumers, B2B buyers want a self-serve, personalized experience that doesn’t require them to speak to a salesperson, according to the Insider Intelligence report. . By 2024 the spend is expected to hit $8.5

B2B 113

B2B Growth B2C Technology 113

Heinz Marketing

DECEMBER 26, 2023

Analyzing Market Reports and Reliable Data The impact of analyzing market reports, industry publications, and data from reliable sources cannot be overstated. Leveraging Business Intelligence Tools Business Intelligence (BI) tools play a pivotal role in extracting actionable insights from sizeable datasets.

Strategize 112

Strategize Strategic planning Technology Technology 112

Search Engine Land

OCTOBER 24, 2023

Microsoft has reported its strongest financial quarter to date in Q3 of 2023. Microsoft has attributed its successful quarter to it continued commitment to generative AI, namely its Intelligent Cloud unit, which hosts the tech giant’s Azure cloud-computing platform. Earnings report. Investing in AI.

Price 115

Price Follow-up Engineering Growth 115

Martech

JANUARY 25, 2024

Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. CXAI Content, through a new partnership with genAI content creation platform Typeface, will support the creation of custom, on-brand content for activation across any channel. Looking to take control of your data?

SQL 112

SQL Campaign Launch Customers 112

Martech

OCTOBER 6, 2023

These terms can then be applied across standard reporting that stakeholders can access – keeping teams on the same page. Continued growth of the marketing reporting machine Members of a MOps team specializing in data reporting and analysis, often referred to as marketing intelligence operations, also play a vital role.

SQL 134

SQL Pipeline Education Campaign 134

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy.

Technology 109

Technology Technology Government Legal 109

Search Engine Land

SEPTEMBER 20, 2023

The Video and Connected TV (CTV) feature expands ad-serving possibilities while leveraging audience intelligence to target high-value customers, increasing the likelihood of conversions. Microsoft’s audience intelligence goes well beyond just search intent. Why we care. Getting started. This can all be done in just a few clicks.

Launch 131

Launch Product Campaign Represent 131

Martech

APRIL 11, 2024

And now, the explosion of artificial intelligence in marketing. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. reporting)? The rise of smart mobile devices. Subscribers?

B2B 133

B2B Manufacturing Technology Technology 133

Martech

DECEMBER 4, 2023

Artificial intelligence. Regardless, Gartner reports that 63 percent of marketing leaders plan to invest in generative AI in the next 24 months. This, despite the fact that these same leaders report only using one-third of the capabilities of their current technology. It is everywhere, or so it would seem.

Drivers/motivators 125

Drivers/motivators B2B Technology Technology 125

Search Engine Land

OCTOBER 12, 2022

.” “With this complete enterprise business intelligence suite, we will help you go beyond dashboards and infuse your workflows and applications with the intelligence needed to help make data-driven decisions,” Google added. ” And part of business intelligence is the very popular Data Studio product. .”

Launch 101

Launch Engineering Product Customers 101

Martech

APRIL 23, 2024

A proper marketing intelligence platform facilitates data connections, with all clicks and no coding. Marketing intelligence helps harmonize it to create a consistent framework that enriches raw data: helping you find actionable insights, rather than get lost in a sea of data points. But it’s not only about connecting the data.

Government 66

Government Campaign Customers Follow-up 66

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. Customers simply connect their data and describe their project, and Generative Reports automatically creates a real-time report. Good news fellow flesh-and-blood-based life forms!

E-commerce 120

E-commerce Launch Meeting Service 120

Search Engine Land

AUGUST 21, 2023

Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly (even as the report noted a dearth of pet brands advertised on Disney+ in June). The report.

Engineering 95

Engineering Growth Process 95

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Those reporting that they had implemented a CDP fell from 31% to 25%. Dig deeper: Does your company need a CDP? billion in 2028.

Customers 114

Customers B2C Healthcare Retail 114

Sales Pop!

DECEMBER 2, 2022

Pipeliner’s Groundbreaking Revenue Intelligence. In my last blog, I introduced Piperliner’s new Revenue Intelligence Loop. Revenue Intelligence. First of all, what can revenue intelligence do for your organization? The rapid road to a closed sale is only through revenue intelligence. Look No Further. It’s All Here.

Quota 98

Quota Pipeline CRM Closing 98