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Campaign management software: Everything you need to know

Search Engine Land

Enhanced collaboration Planning a marketing campaign often involves an assembly line that takes ideas from concept to reality and then introduces them to the market across various channels. Campaign management tools that establish deadlines and responsibilities keep the assembly line moving. Start there.

Campaign 102
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Campaign management software: What can it do for you?

Martech

Dig deeper: The future of outbound marketing in an omnichannel stack Enhanced collaboration Planning a marketing campaign often involves an assembly line that takes ideas from concept to reality and then introduces them to the market across various channels.

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. Customers and sellers have become widgets moving along the sales manufacturing line, losing the humanity, failing to build trust and confidence the buyers crave.

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The rise of the position-less marketer by Optimove

Search Engine Land

Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements. By adopting this approach, companies minimize information loss typically associated with rigid departmental (assembly line) structures.

Sports 90
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The Future Of Work Is About More Than Work!

Partners in Excellence

Many think this is being driven by technology, AI/ML. We redesign knowledge work, emulating the principles of the industrial assembly lines of the past. We chop up work, creating assembly lines where knowledge workers focus on perhaps the functional equivalent of tightening a bolt.

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The rise of the position-less marketer by Optimove

Martech

Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements. By adopting this approach, companies minimize information loss typically associated with rigid departmental (assembly line) structures.

Sports 78
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On Layoffs….

Partners in Excellence

In the past year, we’ve seen 100’s of thousands of layoffs, particularly in technology segments. Customers have become depersonalized widgets that we move along our selling assembly lines. I read an important article by Elizabeth Spiers, Layoffs by Email Show What Employers Really Think of Their Workers.