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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

Because we sell into enterprise companies, our high-volume approach had two major weaknesses: SDRs spent a significant portion of their time cleaning data and researching contacts. Every hour spent doing manual data work was an hour not spent selling. Enter: Project Assembly Line. Not the most scalable approach.

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Do You Genuinely Care About….”

Partners in Excellence

” Again, managers are so caught up in running the business, they forget the business is really about people working with people. Sadly, we have adopted a mechanistic view of business–particularly in selling and management. Those assembly lines are failing! I ask, “How do you feel about your job?

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Let’s Talk About Lean Manufacturing For A Moment….

Partners in Excellence

So much of what our focus in “modern selling,” seems to be the adaptation of Lean Manufacturing techniques into selling. We’ve created “assembly lines” with specialized functions, passing our customers from one station to the next. There were however, some limitations to this.

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. As a result, sellers are playing a losing game of catch up. Win rates are plummeting.

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Start With The Customer

Partners in Excellence

They don’t care about our organizational structure, they don’t care about our selling process or strategies for demand gen. Somehow mechanization, specialization, and efficiency drive our decisions for engaging customers in our selling process. And it may work, or maybe for some time. Inevitably, it doesn’t work.

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The Future Of Work Is About More Than Work!

Partners in Excellence

We redesign knowledge work, emulating the principles of the industrial assembly lines of the past. We chop up work, creating assembly lines where knowledge workers focus on perhaps the functional equivalent of tightening a bolt. them passing the work to the next person in the knowledge worker assembly line.

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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

We’re also brought to you by Vidyard — the best way to sell in a virtual world, whether you need to connect with more leads, qualify more opportunities, or close more deals. Make prospecting videos, follow-ups, product demos, and other communications that drive virtual selling. Why prospecting sits apart from sales [6:59].