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Category Creation and Community Building with Sri Ganesan

Predictable Revenue

Collin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane, who shared game-changing insights The post Category Creation and Community Building with Sri Ganesan appeared first on Predictable Revenue.

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How marketers are preparing for the future of in-game ads

Martech

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. More lifestyle categories.

Gaming 111
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10 ways to revolutionize your PPC game with GPT

Search Engine Land

Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. ” He added: “You can literally say, here’s a URL – what is the product category for this page? GPT does it for you.”

Gaming 98
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How to Reinvent a Category that’s Already Been Won with Braze Co-Founder Mark Ghermezian (Pod 550 + Video)

SaaStr

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. It’s a process that demands more than a game-changing product, as it takes having the right talent on your team and a consistent vision that drives all aspects of your business. Building blocks for category reinvention.

CRM 93
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TikTok launches enhanced ad placement controls

Search Engine Land

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Category Exclusion. This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Violent video games. Combat sports.

Gambling 104
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Create a Request Process to Level Up Your RevOps Game

Sales Hacker

Define your categories of requests. You can start with a few categories and change them as you go. Choose your categories: bug, feature request, data import, and other. It can be as simple as four categories. Once you have the categories, give them a short definition. You can accomplish this with a few easy steps.

Gaming 91
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Merkle raises its commerce game: Tuesday’s daily brief

Martech

Instacart reported in April of this year that fresh produce was the fastest-growing among its top 10 categories, showing an increase of over 300% YoY. The post Merkle raises its commerce game: Tuesday’s daily brief appeared first on MarTech. What’s now important is earning the click to get into the virtual shopping basket.

Gaming 119