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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. A need to avoid price wars.

B2B 115
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Claim your tickets today , including a limited number of special two-for-the-price-of-one tickets. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement. Sales tactics like cold calls often have a low conversion rate.

GTM 94
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The Future Of Selling Driven By The Future Of Work!

Partners in Excellence

I was involved in a fascinating Clubhouse discussion on the future of selling. As we see more organizations move to permanent work from home or other more flexible workplaces, how we want to sell/engage becomes less important than the pragmatic, how does the customer want to engage. How do we help them recognize these challenges?

Sell 97
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How to Close a Sales Deal: 7 Effective Techniques

Lead Fuze

Negative comments can drag down the success of a sale, so it’s important to eliminate them. They believe in what they sell. 7 Techniques on How to Close a Sales Deal. Once you understand their core problem, selling can really begin. Once you understand their core problem, selling yourself will become easy.

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

Sell 52
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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

What is an example of sales velocity? Let’s look at an example of sales velocity in the real world. A SaaS provider sells document workflow software for businesses of all sizes. Qualified leads are nudged further down the funnel to sales executives and closers. For SaaS companies, this number jumps up to about 75 days.

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Crafting a Winning Go-to-Market Strategy

Highspot

Here are the key differences between the two: Scope and Focus Go-to-Market Strategy (GTM): Encompasses the entire process of bringing a product to market, including product development, pricing, distribution, sales, and customer support. Addresses broader business aspects beyond marketing alone, emphasizing a holistic approach.