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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. It didn’t even make the Sagefrog priority list in 2022.)

B2B 115
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement. Partner data (or second-party data) provides additional intel on customers and prospects, and can also inform your product and feature roadmap. Access to more data.

GTM 94
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I Was Wrong. NPS is A Great Core Metric.

SaaStr

Customers can like an old product that is no longer competitive. (“You’re never getting that copy of ACT! I saw Big Companies celebrate their NPS scores, even knowing their products were on the way to obsolescence as new entrants were displacing them. Sales thinks we need 3-4 more features to win deals.

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

Sell 52
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How to Close a Sales Deal: 7 Effective Techniques

Lead Fuze

Negative comments can drag down the success of a sale, so it’s important to eliminate them. They believe in what they sell. Successful salespeople believe in the product that they’re pitching. A passion for the product or service you offer can go a long way in closing deals. Summary close. Click To Tweet.

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$1M to $100M in 20 Months, The Hard Part: How Everything Breaks in Hypergrowth with Deel Co-Founder & CRO Shuo Wang (Video)

SaaStr

Deel overcame these challenges by taking care of these four things: Finding a product focus When Deel got accepted by Y Combinator in 2019, everyone loved the idea but hated the product. Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up.

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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Number of opportunities Sales velocity opportunities do not equal the total number of leads. Opportunities are those prospects that have been qualified by your sales team. Qualified leads meet criteria such as having the budget or buying authority for your product or service. What is an example of sales velocity?