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How influencers and content creators are reshaping brand strategies

Martech

They’re captivating millions with content that deeply connects with their followers. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. First and foremost among these is trust — a commodity in short supply in the digital age.

Legal 117
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Executing a TikTok campaign: Best of the Bot

Martech

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. Regularly posting fresh and engaging content will help you build a loyal following and increase your chances of going viral.

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How to identify and create content pillars that boost brand awareness

Search Engine Land

Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content. They are the central themes that drive your messaging and shape your identity across platforms.

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2024 Predictions: Social media’s evolution

Martech

Yet, X saw the grand exit of big tech and entertainment brands last year. As the vitriol ramps up in an election year, will users opt out? “We Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Data from media analytics firm Guideline found podcast gross media spend up 21.7% Announcements from the stage largely followed these preferences. Media has a trust problem. billion by 2026.

Sports 86
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Podcast SEO: Top tips for discovery and growth

Search Engine Land

It definitely helps speed up the sales process. ” Every episode should offer value – whether it’s educational, entertaining, or simply thought-provoking. Your goal is to leave your listeners feeling informed, inspired, or entertained, eagerly awaiting your next episode and curious to learn more about you.

Growth 109
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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. Above all else, make entertaining videos. It has significantly boosted our sales. content receivers).

Customers 115