Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. CabinetM MarTech Innovation Reports are a quarterly summary of new technology introductions, feature updates and acquisitions. Investment shifts. billion in 2021 to $28.4

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Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.

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Martech

JANUARY 23, 2023

Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Having to explain to CDP customers that the CDP is not enough; you need additional technology to make it work smarter. It’s a term used to signify the growing convergence of marketing and advertising technologies.

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Martech

OCTOBER 5, 2023

Built atop RSG’s “RealScore” platform, the tool is a 15-minute survey for enterprise leaders to quickly self-assess within five key categories: Operations, content, data, decisioning and technology. Do you have technology resources? Do you have the right resources? Do you have human resources? Do you have experience?

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Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The post G2 launches Market Intelligence dashboard appeared first on MarTech. million reviews. Get MarTech! In your inbox.

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Launch GTM Territory Represent 123

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. They plan to launch additional plugins for Microsoft Bing and Google Bard. The go-to-market platform launched Post-Meeting Briefs within the company’s Chorus conversational intelligence platform.

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Technology Technology Launch Service 106

Martech

NOVEMBER 7, 2023

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. The experience is powered by KERV Interactive and uses AI technology to identify objects that appear in episodes of “Below Deck Mediterranean.” Must ShopTV. in a statement.

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Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. vcita , is adding BizAI to its SMB-focused technology platform for SMBs. The post This week’s AI-powered marketing technology releases appeared first on MarTech. ” Get MarTech!

Technology 98

Technology Technology Campaign Launch 98

Martech

OCTOBER 25, 2022

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Dig deeper: Salesforce launches pilot NFT cloud. Sourcing the technology partners to execute their vision. ” Why we care. . Get MarTech!

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Search Engine Land

APRIL 11, 2024

Technology. For instance, a travel brand that typically focuses on nature-themed content may opt out of appearing alongside content about volcanoes or floods. TikTok now offers 11 verticals to choose from: Pets. Fashion/Retail. Financial Services. Automotive. Professional Services. Entertainment. Verified third-party results.

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Gambling Launch Entertainment Sports 119

Search Engine Land

AUGUST 31, 2023

Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. The post Reddit launches AI-powered keyword research tool appeared first on Search Engine Land. What it looks like. Here’s a screenshot Reddit provided: How it works.

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Launch Campaign Engineering Technology 109

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Select the right technology partner.

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Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” Verification pixel technology. Today’s announcement fulfils the promise.

Technology 114

Technology Technology B2B Represent 114

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. The post This week’s AI-powered marketing technology releases appeared first on MarTech. As a result, more and more AI-powered solutions are being announced every day. Get MarTech! In your inbox.

Technology 98

Technology Technology E-commerce Campaign 98

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. The post This week’s AI-powered marketing technology releases appeared first on MarTech. As a result, more and more AI-powered solutions are being announced every day. Get MarTech!

Technology 102

Technology Technology Retail Campaign 102

Search Engine Land

FEBRUARY 1, 2023

OpenAI announced that its highly-anticipated paid version of ChatGPT has launched. ChatGPT is a technology that has several use cases in search marketing, whether it’s for SEO or PPC. Yesterday, OpenAI launched a new AI tool to detect AI-generated text. Yesterday, OpenAI launched a new AI tool to detect AI-generated text.

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Martech

SEPTEMBER 1, 2023

Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. The post Reddit launches AI keyword research tool appeared first on MarTech. What it looks like. Here’s a screenshot Reddit provided: How it works. Get MarTech! In your inbox.

Launch 90

Launch Campaign Technology Technology 90

Martech

JUNE 15, 2022

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. Using conversational technology, the SMS platform supports dialogue between brand and customer to enhance the experience, whether in-store or during e-commerce purchases. What it does.

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Launch E-commerce Product Campaign 98

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The post IAB Tech Lab launches first clean room standards appeared first on MarTech. Get MarTech!

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Martech

MAY 25, 2022

But do you have the right technology to achieve your goals? As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it. Optimization science is harnessing the full potential of customer-facing technology. Selecting the right technology platform.

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Technology Technology Objectives and Key Results Construction 113

Search Engine Land

JUNE 22, 2023

Don’t stop your SEO efforts after launch You might think that if your website doesn't change much and you already have a good ranking, you don't need to worry about ongoing SEO. Search engines continuously evolve, introducing new algorithms and features to deliver accurate results and stay up-to-date with technology.

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Smarter With Gartner

JULY 12, 2021

When a health insurance company launches an app that allows members to print their insurance card or refill prescriptions, the outcome is digital business optimization that improves the existing business. Whether the end goal is to optimize or transform, organizations need a digital business technology platform (DBTP) to enable it.

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Martech

OCTOBER 14, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. The post DoubleVerify launches contextual advertising solution appeared first on MarTech. Maybe it’s a next-big-thing.

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Launch Engineering Presentation Technology 102

Martech

JUNE 8, 2022

Adam Kaplan, SVP emerging technology at Salesforce, explained the benefit to brands at a pre-Connections press conference. The post Salesforce launches pilot NFT cloud appeared first on MarTech. “It’s really about driving engagement and community,” he said.

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Martech

JANUARY 9, 2023

“We’ve been working on the hardware, networking, and software layers to create the metaverse for almost a decade — it just wasn’t called the metaverse back then,” says Pooya Koosha, Chief Technology Officer and Oorbit cofounder, in a statement. The post LG web3 partnership launches immersive experiences on TVs appeared first on MarTech.

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Launch Gaming Networking Technology 110

Martech

OCTOBER 26, 2021

Twilio, the customer communications service company, has announced the launch of a new component of its Customer Engagement Platform, Twilio Engage. They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content.

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Launch Campaign Engineering Growth 109

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The foundational technologies that help marketers target these segments are called identity resolution platforms.

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Launch Entertainment Networking Technology 108

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. The post AI and marketing technology: This week’s releases appeared first on MarTech. As a result, more and more AI-powered solutions are being announced every day. In your inbox.

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Technology Technology Launch Meeting 75

Search Engine Land

AUGUST 2, 2023

Meta posted a statement on its official blog to unveil its new technology. The post Meta launches new AI tool that creates music using text prompts appeared first on Search Engine Land. Issues like this can negatively impact engagement, which in turn will affect conversions. What has Meta said? ” Deep dive.

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Launch Campaign Engineering Technology 98

Search Engine Land

AUGUST 14, 2023

Keep in mind that this is an early technology preview, so it may display inaccurate or inappropriate content.” The post Google Ads launches new AI assistant but warns its content may be inaccurate appeared first on Search Engine Land. ” “Your feedback helps us improve the quality and accuracy of AI answers.

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Launch Engineering Technology Technology 98

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The post Bermuda Tourism launches 3D digital out-of-home in New York appeared first on MarTech. Get MarTech!

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Launch Campaign Up-sell Technology 116

Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. The post Snapchat launches augmented reality tool Shopping Lenses appeared first on MarTech.

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Launch E-commerce Retail Price 106

Search Engine Land

FEBRUARY 6, 2023

Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. It is unclear how you or I can test out Bard before it launches more widely. Google is now testing Bard, its answer to OpenAI’s ChatGPT.

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Search Engine Land

JANUARY 30, 2024

TCF is a voluntary standard developed by IAB Europe that fosters collaboration between website publishers, app developers, and technology partners. (Waterfall mediation calls ad sources one-by-one, ordered by the average eCPM you’ve defined, rather than the amount the ad source is willing to pay.) What is the TCF?

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Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

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Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. What they do. Read next: How to choose and implement a CDP.

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Salesforce

MARCH 9, 2022

This flexibility introduces challenges to the traditional landscape of information technology (IT), particularly with things like cybersecurity attacks and ransomware attacks becoming increasingly common. Now, cloud computing and modern technologies are used at every federal agency, and in 2020, federal agencies spent $6.6

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