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Lack of Business Acumen?

STAR Results

By moving greater decision-making into the regions and territories, the ability of sales managers and sales reps to make strategic business decisions becomes even more important. With fewer reps calling on physicians, the allocation of sales calls and marketing resources must be rationalized. It’s time to find solutions.

Territory 140
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Sales Mapping – Optimise Success

The 5% Institute

It enables sales teams to understand the geographical distribution of their customer base, target markets, and sales territories. With a visual representation of territories and customer locations, sales teams can work together to identify cross-selling opportunities, share best practices, and coordinate efforts more efficiently.

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World’s Greatest Salesman (video)

SalesPop

Still, he felt that he should go to every territory he was selling into, so he traveled. He saw the promise in the best of them and ended up purchasing a number of them, and from them, a number of items became the foundation of huge pharmaceutical corporations. He went around, met everyone, and looked around the market.

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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

Pursuing professional certifications is a smart investment in your career and can greatly contribute to your success as a medical device sales rep.

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8 Ways Marketing Analytics Can Drive Business Growth

Sales Pop!

For example, pharmaceutical companies use behavioral and demographic segmentation strategies to market their products for optimal efficiency. To achieve this, they must employ marketing analytics to identify the regions where their pharmaceutical items have the highest conversion rates and concentrate their marketing efforts there.

Growth 52
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Why You Need to Know “The Need behind The Need”

Miller Heiman Group

These buyers are like the patient who has self-diagnosed before entering the doctor’s office: they think they’ve singlehandedly solved their medical mystery, thanks to some Google searches and a few optimistic pharmaceutical ads. Research engines employ predictive analytics to help sellers focus on target-rich territories.

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Why we care about compliance in marketing

Martech

More laws and regulations, each with their own regional (and nationalist) quirks, have sprung up, including in Canada , Brazil , Indonesia and elsewhere. Pharmaceutical advertising, even if as innocuous as a piece of conference swag with the brand name and logo of a drug featured on it, may need clearance from the FDA.