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SEO topic clusters: How to create, measure and analyze

Search Engine Land

You can avoid a messy website by implementing a simple topic cluster structure. Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. With topic clusters, you can build a network of interconnected content that showcases your expertise and authority in a specific subject.

CTR 138
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Becoming The “Topic Authority”

Partners in Excellence

Most of our marketing and selling efforts focus on becoming the “product/solution authority.” But what about Topic Authority? Topic Authority is critical because it focuses on what customers care or should be caring about. Topic Authority creates awareness–not of products, but of issues, trends, changes.

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YouTube relaxes controversial topic guidelines to boost ad revenue opportunities

Search Engine Land

Under the new best practice recommendations, creators will be able to earn ad revenue on content discussing topics such as: Sexual and domestic abuse. This means content that addresses these topics without going into graphic detail can now be fully monetized. Eating disorders. Why we care. What else is changing? SUBSCRIBE See terms.

Education 112
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Google Bard adds more search topics to “Google it” button

Search Engine Land

Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Search related topics in Bard. Finally, now you can see what is changing with the new and exciting Bard AI product from Google. ” Here is what it looks like: Change log for Bard.

Campaign 116
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How to launch a product-led SEO strategy

Search Engine Land

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. If you know a colleague from another department who would likely use your product, spend a day shadowing them or conducting an in-depth interview.

Product 62
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Google’s Topics API provokes a range of reactions

Martech

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. Topics may be a more realistic option than FLoC, marketers say. Topic diversity and other potential hurdles for advertisers. The closest topic Google has (at the moment) is ‘Food & Drink.’”.

Launch 100
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Is FLoC switching from cohorts to topics?: Friday’s daily brief

Martech

The Real Story’s Tony Byrne has much more to share on this topic below. Businesses frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. Is FLoC switching from cohorts to topics? . Why we care.