Meta rolls out genAI features for advertisers
Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns.
What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks.
Fuel for your marketing strategy.
Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns.
The martech space is certainly growing rather than consolidating, but the growth is in small solutions and solutions incorporating pre-existing AI models.
What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks.
Maximize team efficiency by explicitly requesting work, documenting asks, using project management tools for transparency and more.
Angelina Eng from the IAB and Ken Zachmann, CEO, Diverge Digital Media, discuss issues around customer identity without third-party cookies
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers.
Marketing artificial intelligence (AI)
Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud.
Diversity and inclusion in marketing
Diversity drives success, but only if it's in both your content and your organization.
April's update also includes changes to permission for both users and admins.
Optimization and personalization
Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization.
Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics.
On the hunt for something new? Check out who's hiring in martech this week.
The latest updates will help you transform business operations with AI-assisted workflows and big service updates.
Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth.
This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers.
Marketing artificial intelligence (AI)
Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself?
The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back?
Here’s how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers.
Marketing artificial intelligence (AI)
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers.
Experience management platform Qualtrics has rolled out new tools and features, many powered by AI.
Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond.
Marketing artificial intelligence (AI)
The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care.
Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions.
Learn how a strategic approach to social media can help brands drive significant bottom-line results
Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence.
Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman's Hole in the Wall Gang Camp.
Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle.
From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing.
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data.
And how much does it matter if they don’t?
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference.
Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries.
Marketing artificial intelligence (AI)
Navigate the challenges of AI disruption in martech with a people-focused approach. Here’s how to get your team on board.
UPDATED: In a new report, the U.K.'s CMA more than doubles the number of its concerns about Privacy Sandbox.
Marketing artificial intelligence (AI)
Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market.
Marketing artificial intelligence (AI)
Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency.
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections.
Marketing artificial intelligence (AI)
Also, an educator learns the drawbacks of using artificial intelligence to frame someone.
IAB's Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time.