Martech

FEBRUARY 19, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. MarTechBot now has 10+ personas to provide more targeted responses. The language model is based on content from MarTech embedded on top of ChatGPT. Get MarTech!

Customers 105

Customers Cross-sell Campaign Lead generation 105

Martech

MARCH 4, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. MarTechBot now has 10+ personas to provide more targeted responses. Now it’s your turn to give MarTechBot a try. Get MarTech! In your inbox.

Customers 105

Customers Objectives and Key Results Manufacturing CRM 105

Martech

FEBRUARY 26, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. MarTechBot now has 10+ personas to provide more targeted responses. The language model is based on content from MarTech embedded on top of ChatGPT. In your inbox.

Price 111

Price Strategic planning Referrals Sales 111

Martech

JANUARY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. MarTechBot now has 10+ personas to provide more targeted responses. The post Using genAI for growing a startup: Best of the MarTechBot appeared first on MarTech. For this prompt, try selecting the Senior Exec persona.

Objectives and Key Results 108

Objectives and Key Results Lead generation Growth Campaign 108

Martech

JUNE 9, 2023

We had no idea what to expect when we launched MarTechBot in April. Was MarTechBot innovation? All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands. Since April, MarTechBot has engaged in over 600 conversations with marketers.

Technology 109

Technology Technology Niche Conversion 109

Martech

MARCH 26, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. MarTechBot now has 10+ personas to provide more targeted responses. Now it’s your turn to give MarTechBot a try. In your inbox.

Retail 58

Retail Follow-up Campaign Conversion 58

Martech

MAY 15, 2023

Source: imgflip meme generator That’s where MarTechBot entered the picture approximately two weeks ago. Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. that MarTechBot prompted.

Legal 97

Legal CRM Consult Closing 97

Martech

DECEMBER 4, 2023

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The post Third-party data in advertising: Best of the MarTechBot appeared first on MarTech. The language model is based on content from MarTech embedded on top of ChatGPT. Get MarTech! In your inbox.

Campaign 110

Campaign Follow-up Market share Technology 110

Martech

DECEMBER 18, 2023

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The post Getting help with customer experience transformation: Best of the MarTechBot appeared first on MarTech. The language model is based on content from MarTech embedded on top of ChatGPT. Get MarTech! In your inbox.

Customers 107

Customers Consult User Experience Strategize 107

Martech

JANUARY 8, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The post CDP use case for targeting lapsed customers: Best of the MarTechBot appeared first on MarTech. The language model is based on content from MarTech embedded on top of ChatGPT. Get MarTech! In your inbox.

Customers 68

Customers Click Through Rate Objectives and Key Results A/B testing 68

Search Engine Land

MAY 31, 2023

MarTechBot. We also created the first generative AI experience for marketing professions with MarTechBot on our sibling publication, MarTech.org. This is what we’ve learned (so far) What’s behind the MarTechBot curtain? We look forward to hearing from you!

Engineering 126

Engineering Launch Technology Technology 126

Martech

JANUARY 29, 2024

Dig deeper: MarTechBot update: Personas, image generation and new prompts Get MarTech! The companies that can balance consumer closeness with the incredible power of these new models will thrive in the years ahead. In your inbox. Business email address Subscribe Processing.

Closing 112

Closing Technology Technology Technique 112

Martech

JANUARY 18, 2024

Dig deeper: Digital event platforms — Best of the MarTechBot Q: Of course AI makes mistakes, but the tricky thing is spotting them in a response that looks solid and polished. They need to choose how to use it, they need to have values and they need to know what is personally in and out for them.

Represent 115

Represent Consult Clients Service 115

Martech

FEBRUARY 15, 2024

Dig deeper: A deep dive into how marketers use MarTechBot The promise and pitfalls of ChatGPT The future of AI is bright, but it’s also going to be bumpy. It will understand and communicate in our brand voice, act as an assistant, and execute its own workflows. We know there will be shortcomings in this new wave of technology.

Proposal Writing 122

Proposal Writing Gaming Technology Technology 122

Martech

APRIL 27, 2023

MarTech’s MarTechBot is the first ChatGPT-powered bot to be trained on the publication’s extensive, in-depth coverage of marketing technology. The new capabilities will automatically surface marketing insights, flag conversations as positive, negative, or neutral, and identify frontline team performance trends and opportunities.

Launch 102

Launch Technology Technology Conversion 102

Martech

SEPTEMBER 20, 2023

Dig deeper: Here’s how we did it with MarTechBot Get MarTech! They can act quickly, pivot when needed and implement changes without wading through layers of corporate red tape. Sometimes, the answer lies within your own team and creativity. In your inbox. Business email address Subscribe Processing.

Agriculture 119

Agriculture Pitch Healthcare Technology 119

Martech

JANUARY 18, 2024

Dig deeper: Integrating marketing with technology: Best of the MarTechBot A strategic framework for martech integration A cohesive martech stack is essential for streamlining workflows, measuring campaign analytics, optimizing spend and automating repetitive tasks.

Strategize 116

Strategize Growth Technology Technology 116

Martech

MARCH 11, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. MarTechBot now has 10+ personas to provide more targeted responses. Now it’s your turn to give MarTechBot a try. Get MarTech! In your inbox.

Click Through Rate 107

Click Through Rate Campaign Education Conversion 107

Martech

DECEMBER 26, 2023

Dig deeper: Third-party data in advertising — Best of the MarTechBot Addressing harms in genAI Subtle representational bias requires deeper levels of skill, contextual knowledge, and diversity to recognize and eliminate. The first step is acknowledging the need to incorporate oversight into an organization’s regular operations.

Legal 113

Legal Presentation Technology Technology 113

Martech

DECEMBER 11, 2023

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Technology 116

Technology Technology B2C Government 116

Martech

DECEMBER 18, 2023

Dig deeper: Integrating marketing with technology: Best of the MarTechBot 2. Those who are unsatisfied can be contacted before they seek out your competitors and hopefully turn around. Training Today’s CRM and marketing platforms are being trained to closely watch how your sales and marketing professionals perform their jobs.

X-functional 122

X-functional Customer Relationship Management CRM Relationship Management 122

Martech

DECEMBER 6, 2023

Dig deeper: Third-party data in advertising: Best of the MarTechBot A shortlist of AI tools to use daily While I prefer to work directly with ChatGPT and DALL-E, there are a few third-party tools blending text and visuals that I find myself going back to repeatedly.

Campaign 106

Campaign Construction Launch Education 106

Martech

FEBRUARY 21, 2024

Dig deeper: Using data analytics for customer acquisition: Best of the MarTechBot Get MarTech! In your inbox. Business email address Subscribe Processing. The post Driving growth through data: Optimizing the retention stage appeared first on MarTech.

Growth 96

Growth Cross-sell Promote Price 96

Martech

DECEMBER 18, 2023

Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management. The goal is to use AI to empower human marketers and creatives, not replace them.

Government 115

Government Objectives and Key Results Campaign Legal 115

Martech

FEBRUARY 12, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. MarTechBot now has 10+ personas to provide more targeted responses. The post Increasing email click-throughs: Best of the MarTechBot appeared first on MarTech.

Click Through Rate 109

Click Through Rate Objectives and Key Results Campaign Prospecting 109

Martech

JANUARY 11, 2024

Dig deeper: Personalization and real-time interaction management: Best of the MarTechBot Streamlined checkout process Say goodbye to clunky and time-consuming checkouts. AI harnesses the power of data to offer individualized product recommendations based on customers’ purchase history, browsing behavior and preferences.

Growth 93

Growth Cross-sell User Experience Technique 93

Martech

DECEMBER 7, 2023

Dig deeper: Third-party data in advertising: Best of the MarTechBot Measurement and reporting When it comes to measuring and reporting website performance, there are a few key metrics you should pay attention to. By harnessing the potential of AI, you can unlock new opportunities to drive growth and deliver exceptional customer experiences.

Customers 84

Customers Objectives and Key Results Click Through Rate Campaign 84

Martech

JUNE 15, 2023

Rather, it’s providing an à la carte selection of third-party models (from OpenAI, Google, Amazon and others) that also afford the opportunity for businesses to train them on their own data (as we did with MarTechBot ). “We provide this architecture where we can centrally manage your gen AI,” explained van der Putten.

Technology 110

Technology Technology Campaign CRM 110

Martech

APRIL 28, 2023

We built an index of all the MarTech.org pages and posts and embedded them into MarTechBot which sits on top of ChatGPT. Many users sent us comments that because MarTechBot wasn’t perfect or always correct, it must not be very good. A user asked MarTechBot to “Tell me what I need to know about MMM?” Here’s a real example.

Technology 107

Technology Technology Legal Launch 107

Martech

MAY 11, 2023

This sounds difficult, but you can get a head start using MarTechBot. For example, you can ask MarTechBot to list the top 10 functions and capabilities of an ESP. Here’s the list MarTechBot came up with: 1. By the way, MarTechBot can help with that as well. In the columns, list marketing tech applications.

Technology 112

Technology Technology A/B testing Click Through Rate 112

Martech

FEBRUARY 1, 2024

Before we get to this week’s releases, here are the three most important things marketers need to know about AI, according to our very own MarTechBot. Data is the Foundation: AI thrives on large volumes of high-quality data. Marketers need to ensure they have robust data collection and management systems in place.

Government 107

Government Campaign Trust CRM 107

Martech

FEBRUARY 14, 2024

Dig deeper: Increasing email click-throughs: Best of the MarTechBot Who do you love? Chatbots have become, not just sources of information, but sources of companionship. That’s the finding from a new survey by global communications platform Infobip.

Conversion 103

Conversion Process 103

Martech

SEPTEMBER 5, 2023

It can tailor the training data for the LLMs based on the domain the platform is serving (a local example: MarTechBot is built on a widely used LLM but also trained on our own data). An enterprise AI platform can have governance and trust built in.

Teamwork 121

Teamwork Government Technology Technology 121

Martech

MARCH 29, 2024

Dig deeper: Increasing email click-throughs: Best of the MarTechBot Get MarTech! And we need to participate in it ourselves so that we can continue to serve the needs of creatives and marketers, be a part of that transformation, and make sure it’s happening in a way that’s supporting them.” In your inbox.

Price 107

Price Closing Product Meeting 107

Martech

FEBRUARY 21, 2024

Dig deeper: Using data analytics for customer acquisition: Best of the MarTechBot Get MarTech! Now is the time to embrace AI, positioning your brand at the forefront of innovation and creating content that doesn’t just reach your audience but truly resonates with them. In your inbox. Business email address Subscribe Processing.

User Experience 113

User Experience Gaming Technology Technology 113