Martech

AUGUST 3, 2023

You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value. Given in exchange for a free white paper. The quality, and therefore the value, of each email varies dramatically.

Government 98

Government Hospitality Click Through Rate Campaign 98

Search Engine Land

MAY 11, 2023

This white paper from Semify provides practical insights on how to win in both categories by exploring the relationship between SEO and PPC. It discusses how organic search results impact ad click performance and how to leverage your PPC success to inform your SEO strategy.

Engineering 99

Engineering Market share 99

RAIN Group

JANUARY 31, 2018

Most of the buying journey is complete before buyers talk to sellers. Cold calling is dead. It's impossible for sellers to break through to buyers. Buyers don't want to hear about your capabilities. With all the information on the internet, buyers do their own research. Sellers hear these messages all the time. But are they true?

Prospecting 40

Prospecting Cold Call Sales 40

Membrain

OCTOBER 12, 2022

We might also have additional qualifying information, such as marketing data, like digital footprints from websites, and white papers they downloaded. We discover whether potential prospects are the right size, in the right industry, and are located in the right geographical location.

Customers 125

Customers Sales Prospecting Pipeline 125

Partners in Excellence

MARCH 27, 2024

Afterword: For a white paper on conducting collaborative conversations, just email me. Collaborative conversations are often very tough conversations, but based on shared respect, trust, learning and a commitment to find ways to move forward, or to agree it may not make sense to move forward in this situation.

Conversion 96

Conversion Gaming Meeting Trust 96

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

B2B 96

B2B Process Manufacturing Customers 96

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Niche 98

Niche UX User Experience Promote 98

Membrain

JUNE 15, 2022

I read blogs and white papers and books, listen to podcasts and watch webinars across a wide range of interest areas from the personal to the professional and everything in between. Some of my biggest sales insights have come from disciplines outside of sales.

Sales 75

Sales 75

criteria for success

SEPTEMBER 16, 2022

If the firm uses Salesforce, has three or more open positions, and the VP Sales recently downloaded a white paper from your website, that lead is sales ready. Maybe your perfect customer is a financial services firm with 10-20 employees located in the tri-state area. Definitely don’t want to work outside the Tri-State area?

Cold Call 98

Cold Call Prospecting Lead generation Start-ups 98

Sales Hacker

OCTOBER 17, 2023

He’s invested and advised for over a dozen companies, and launched AccelerateHC seven years ago to help companies think through the organization they need and ultimately help them recruit high performing talent.

GTM 103

GTM B2B CRM Launch 103

Martech

NOVEMBER 9, 2022

This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. They don’t have to have unique content.

B2B 130

B2B Niche Commission Retail 130

Martech

FEBRUARY 1, 2022

Yesterday, however, Kathleen sent me a link to a detailed white paper she put together showing that attribution is just extremely complicated, and providing actionable advice on how to undertake attribution in this complex physical + digital environment. Marketing works as a system and attribution obscures interdependencies.”.

98

98

Martech

DECEMBER 1, 2022

Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. They have complete, turnkey fulfilment services, so that anywhere you are in the world you can be sending these experiences to your customers and prospects.” ” Why we care.

Launch 125

Launch Service B2B Contract 125

Partners in Excellence

MAY 25, 2022

It promoted a white paper going much more deeply into the research. I filled out their form, my name, email, title, company… I download the white paper. What in my response to that white paper indicates that I have an interest in their products? My interest is, clearly, about the research.

Follow-up 68

Follow-up Cross-sell Up-sell Conversion 68

Martech

MAY 17, 2022

That means a preference for visuals over words , for video over white papers, for podcasts over sales calls. It may be in part generational, but there’s little doubt that B2B buyers are bringing content preferences from their everyday lives into the B2B buying process.

B2B 97

B2B B2C Contact Process 97

Partners in Excellence

SEPTEMBER 18, 2023

I won’t go deeply into the development of the Competency Model, I’ve written some white papers and provided samples, in the past. Afterword: If you’d like a white paper and sample for a salesperson, just email me. What are the things most critical to high performance in that role? The post Recruiting?

B2B 97

B2B Sell High impact Represent 97

Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. But performance is still measured in terms of qualified leads. There’s a disconnect here.

Legal 107

Legal B2B Technology Technology 107

Martech

NOVEMBER 19, 2021

They might even download a relevant white paper and share an email for you to reach them for a follow-up. Once you find them, ads and messaging should still be to-the-point for a business audience. If you caught them after usual business hours, you might have a solution to a problem that’s still nagging them at this late hour.

B2B 113

B2B Contact Follow-up Meeting 113

Partners in Excellence

JUNE 9, 2021

What if we weren’t bound by the way we have always done things and designed the engagement process from a “blank sheet of paper?” Traditional content at our websites and downloaded white papers might not be the most productive way to engage people. The post What If We Started With A Blank Sheet Of Paper?

Manufacturing 138

Manufacturing Technology Technology Up-sell 138

Martech

FEBRUARY 16, 2022

A good ad or a relevant email message, or even a white paper, should let a customer know that you’ve been listening to what they’ve been telling you. Chris Wood, Editor. P.S. Free registration for the spring MarTech conference is now open.

Technology 97

Technology Technology Conversion Customers 97

Salesforce

SEPTEMBER 9, 2022

Find articles, guides, white papers, reports, and more to learn about environmental topics and technologies, and stay tuned for the latest Dreamforce announcements on this page. Head over to the Sustainability Resource Center to get the tools to build a more sustainable future. Reduce your footprint.

Technology 98

Technology Technology Product 98

Martech

MAY 6, 2022

Prospects are bombarded with digital content, from websites and landing pages to white papers and eBooks. With social platforms including Pinterest and Snap. Why we care. It’s about standing out from the crowd.

Sales 89

Sales Prospecting Customers 89

Martech

JUNE 28, 2022

The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation.

B2B 115

B2B GTM Cross-sell High impact 115

Martech

MARCH 12, 2024

Social must be considered in producing any marketing asset — video, white paper, case study or event. So, start with creating a quarterly strategy and plan. Effective social media use takes a village. Start with increasing visibility and changing mindsets. How can social be used to promote these assets?

B2B 100

B2B Strategize Networking Promote 100

Martech

NOVEMBER 30, 2021

Marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. This has heightened the need for work management tools that help marketers navigate these new workflows.

Pitch 117

Pitch Campaign Product Process 117

Martech

FEBRUARY 6, 2024

Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper. .” Winterberry (registration required).

B2B 113

B2B Advertising/ Marketing Negotiate Management Consulting 113

Martech

APRIL 2, 2024

When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. Commit to a consistent posting schedule that links back to your site.

B2B 132

B2B Drivers/motivators Campaign B2C 132

Search Engine Land

APRIL 17, 2024

If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form.

Conversion 126

Conversion Gaming Objectives and Key Results Referrals 126

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Crafting compelling and relevant content The main purpose for B2B content marketing is to build authority and trust between your brand and the buying team.

Strategize 131

Strategize B2B B2C Trust 131

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Can you recall a piece of content you were working on that was either all text or all imagery?

Campaign 107

Campaign Construction Launch Education 107

Martech

DECEMBER 17, 2021

Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. This has heightened the need for work management tools that help marketers navigate these new workflows.

Campaign 114

Campaign Meeting Process Customers 114

Martech

MARCH 11, 2024

You don’t have to stop creating your ebooks, white papers or sales enablement sheets. This is another one that doesn’t require MOps to do much differently. It’s a clarion call for the marketing org — do better. But please, stop force-feeding that stuff to people who aren’t looking to buy. Evangelize the problem that you solve.

Pipeline 102

Pipeline Contact Prospecting B2B 102

Salesforce

AUGUST 18, 2021

View White Paper. Download the one-minute white paper to learn more on research for why to choose people first in your digital transformation efforts. See how your teams play a key role behind digital transformation. Digital transformation is about people, not just technology. Download now.

Technology 98

Technology Technology Appointment Process 98

Martech

MARCH 7, 2023

Go beyond one-dimensional content such as standard blogs, canned webinars and white papers, which tend to clog our sales and nurture process instead of inspiring buyers along their journey. Interactive tools that allow pros to explore on their own terms. Self-guided learning via audio and visual educational content.

GTM 113

GTM B2B Gaming Education 113

SalesPop

APRIL 30, 2021

RAIN Group, White Paper Competencies of Strategic Account Managers. Other features mentioned in previous articles—the Account Matrix, our new White Space feature, and Forecasting Analytics—also provide functions that allow you to add tremendous value for accounts. Need from CRM. Creating Value Requires a Team.

Account management 80

Account management CRM Strategize Pipeline 80

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form.

Gaming 115

Gaming Conversion Objectives and Key Results Referrals 115

Heinz Marketing

APRIL 26, 2023

This can include white papers, case studies, webinars, and other resources that address the specific challenges and opportunities of each segment. This will help you tailor your messaging to each segment and increase the effectiveness of your outreach. Create content that is tailored to each segment of your target accounts.

Objectives and Key Results 102

Objectives and Key Results A/B testing B2B Follow-up 102